Bournemouth 2011: From conversation to conversion - social media at Bupa
Bournemouth 2011
Thursday, 12 May 2011 16:05

Thanks to IoIC sponsor iPadio we are able to bring you the full audio presentation from one of the sessions. This was Nick Crawford, of Bupa's internal comms team, talking about how it implemented Bupa Live, its social media business platform.

He looked at its strategy, the concrete business benefits gained and the next steps. He illustrated how a willingness to adopt social media delivered value and communication.

 
Joomla Templates by Joomlashack