Institute of Internal Communication

 The afternoon sessions at conference are all about hands-on activities. This year the task was to solve change communication issues by sharing ideas, plans and approaches and developing solutions.

Introduced by BBC TV presenter Louisa Preston, the scenario set was that delegates had been drafted into the communications team for ABC - a fictional company going through a merger.

Each group was given the task of how they would communicate the merger to different audiences.

They then fed back their results and debated the approaches they took and why.

Nigel Legg of AstraZeneca, one of the conference committee members, said that this was a great opportunity for delegates to learn off each other.

“There was a great collective knowledge and experience in the room, which people were able to tap into - I think everyone took something away from the exercise.

The pictures tell the story ….