Institute of Internal Communication

Transforming the Pension Service

In the past four years, The Pension Service has undergone one of the UK’s most radical transformation programmes. Alasdair McKenzie (left), director at Penna, and Charlie MacKinnon, director of transformation at The Pension Service, outlined how the department has acted with courage and confidence to create a clear view of the future for its people using effective and innovative communications. 

The Storytellers

Alison Esse and Martin Clarkson of Storytellers showed how they are are helping large organisations around the world to improve their performance by engaging their people in strategy, vision, values and change through storytelling.

“The old methods of the 70s and 80s don’t work,” Martin said. “The recipe of newspapers, e-mails and weekly updates doesn’t engage people.

“What does is compelling human interest stories from people in the company - showing how they are living the brand values.”