Strategy Awards 2007 presented at gala event
ICon Awards
Saturday, 17 November 2007 13:37

The 2007 CiB Strategy Awards were presented at a gala event on Friday 9 November. 

CiB also presented its Communicator of the Year award to Deanna Oppenheimer, Chief Executive of Barclays Retail Banking. The Internal Communicator Of The Year award went to Juliet Ward, Internal Communications Executive at NFU Mutual.

The CiB awards covered mixed media campaigns for internal and external audiences as well as stakeholders and also recognised the professional skills of new and experienced editors. 

New for 2007 were categories for internal events – recognising the strategic importance and thinking behind the thousands of events which take place in organizations across the UK every year – and storytelling.

“Recognising the leading strategic thinkers in communication means technical competency is a given, so judges are looking for the added value which communication delivers in enabling an organization to achieve its goals and objectives, as well as the coaching, counselling and support, which the communication function provides at the most senior level,” said awards chairman Dave Morris.

The winners were:
(Note: Entries are in "Title of Entry", "Produced For" and "Produced By" order)

Gold Award
The end of the world as you know it: a new operating model, Currys Supply Chain, Vicki Brand and Rachel Helson

Class 1: Global
Class winner

Powering Our Growth Together, Steam Turbine Retrofit, Alstom TMG Communications with The Loop

Award of excellence
BP's Safe Digital Living Campaign, BP Digital & Communication Technology, DCT Communications Team

Class 2: Merger/change
Class winner
The end of the world as you know it
, Currys Supply Chain, Rachel Helson and Vicki Brand

Awards of excellence
Consultation and Pension Change
, ITV plc, Watson Wyatt Ltd 
Woolwich and Barclays Integration, Barclays UK Retail Banking, Barclays UK Retail Banking Corporate Affairs
One Team for Tourism, VisitScotland, VisitScotland
Synopsis Merger/Change, Nycomed, Synopsis Communication Consulting

Class 3: Employee Engagement
Class winner
Right Time Railway
, South West Trains, Lisa Betteridge (HarknessKennet) and Natalie Brown (South West Trains)

Awards of excellence

Cards COS Campaign
, HBOS Cards, Jane Rees-Baynes
Reuters Development Transformation, Employee Engagement, Reuters/Instinctif

Class 4: Internal events
Class winner
Barclays Retail Works 2007
, Barclays UK Retail Banking, Barclays UK Retail Banking Corporate Affairs

Awards of excellence

Forward Together 2007 - Building on Success
, Sandwell Metropolitan Borough Council, Sandwell Metropolitan Borough Council
The Fun of the Pharmacy Fair, Co-operative Pharmacy, Gill Taylor
DGBU Big Picture: Strategy into Action, BT Devolved Government, Linda Fay
Senior Leadership Conference 2006, Lombard, The Eventworks 

Class 5: Storytelling
Class winner
You can make the difference!, Currys Supply Chain, Rachel Helson and Vicki Brand

Award of excellence
Clinical Development Strategy Kick-Off
, AstraZeneca, Lisa Blockley

Class 6: Vision and values/business objectives
Class winner
My Values
, Carillion plc, Carillion Corporate Communications and Three's Company

Awards of excellence
Vision and Values
, British Gas Services, Redhouse Lane and British Gas Services 
SigmaKalon Communications Campaign, SigmaKalon UK and Ireland, SigmaKalon In-House Communications Team

Class 7: Corporate responsibility
Class winner
Capturing The Imagination
, ITV plc

Awards of excellence
Plan A
, Internal Communications, Marks & Spencer
The 'let's make a betterworld' programme, BT Plc, Steve Kelly Birmingham Midshires - Raising, Giving and Volunteering ,Birmingham
Midshires, Birmingham Midshires Communications Team 

Class 8: Single Subject
Class winner
Right Time Railway
, South West Trains, Lisa Betteridge (HarknessKennet) and Natalie Brown (South West Trains)

Awards of excellence

CPA, Single Subject, Sofia Nikolaou, Paul Middleton
Re-energising ITV in 100 days, ITV plc
Lloyds TSB flexible benefits Communication, The 2007 Scheme, The Flexible Benefits Communication Project Team
Employee Communications Around Equal Pay, Manchester City Council, The Corporate Communications Team
Barclays Support Squad, Barclays Wilding, McArdle Wilson

Class 9: Best Communications Training Programme
Class winner

Leaders as Communicators, BP Digital & Communication, Technology DCT Communications Team

Awards of excellence
Content Creators' Programme
, Alliance & Leicester Group, Pacific Blue and Alliance & Leicester
Communication Accreditation Programme, BP Digital & Communication Technology, DCT Communications Team

Class 10: Best Internal Communications Team
Class winner

UK Trade & Investment Internal Communications,

Awards of excellence
Scotland's Real Tartan Army
, VisitScotland, VisitScotland
Wolseley UK corporate communications team, Wolseley UK, Wolseley UK corporate communications team

Class 11: Best Agency/Consultancy
Class winner
Synopsis Synopsis Communication Consulting

Award of excellence
CG Business Communications

Class 12a: Editorial skills - New editor
Class winner
Andy Simms
, Editor, Soldier Magazine

Award of excellence
Ben Stevens, Vista, The Landscape Institute, Wardour Publishing & Design,

Class 12b: Editorial skills - Experienced editor
Class winner
Andrew Wise
, RAF News, RAF

Awards of excellence
Andrew Strange, B2L Magazine Mortgage Express, Wardour
Yvette Harrington, Printed Publications for Arriva plc, Arriva plc, Ruxley Communications
Alex Perchard, RSA Journal, Wardour Publishing & Design
Simon Henning, Wolseley UK, Wolseley UK corporate communications team

Class 13a: Customers - Public sector
Award of excellence (there was no class winner)

Check Before You Travel
, London Underground, Melanie Couldrey

Class 13b: Customers - Private sector
Class winner
Waking Up to China
, Hay Group, Man Bites Dog

Awards of excellence

Fraud Prevention Communications
, Royal Bank of Scotland, Royal Bank of Scotland
BT Business Broadband: Essence of the Entrepeneur, BT Business Broadband, Kazoo
BT Total Broadband, BT Retail, Kazoo 

Class 14: External Stakeholders
Class winner
Shopping Trolley Art Campaign
, Anglian Water, Anglian Waters' Media Team

Award of excellence

Don't Lose the Music Week 2006
, RNID, RNID 

 
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