standards helps practitioners to do their job well consistently,
however challenging the circumstances.
It also helps them to gain the trust of leaders and managers across the organisation which, in turn, creates the right conditions for internal communication to be seen by everyone as an integral part of organisational strategy.
IoIC promotes high standards in a variety of ways.
The establishment of recognised standards in the practice of internal communication is critical to the reputation of the sector, and is something that practitioners have been asking us for. IoIC has addressed this need by developing a knowledge and skills matrix for practitioners at all career stages, and designing qualifications that meet these specific criteria.
Our vision is that, within a few years, employers will regard Institute accreditation as a key differentiator in the selection of candidates and that accredited practitioners will be recognised for their core skills, knowledge and experience. Read more about Professional Development at IoIC.
Setting the example
Concrete examples of quality in skills and approach help to spread the word about the shape of effective internal communication today.
IoIC develops and makes available information, in the form of articles, news stories, research and events, that provides a picture of best practice
Our awards schemes, encompassing strategy, tactical approaches and individual qualities, also showcase the best of the best.
In addition to supporting internal communicators, a key part of IoIC’s role involves demonstrating to organisations what good internal communication looks like and what it can achieve.
Code of conduct
IoIC also requires its members to conform to the highest ethical standards in dealing with employers, clients, employees and members, as laid down by its Code of Professional Conduct.