|
| IoIC Scotland was delighted to present
the award for Outstanding Contribution to the Communication Industry
to Ron Aitken at Friday night’s Scottish Communication Awards.
The award is not one that can be directly entered. IoIC Scotland members are invited to nominate someone they feel has made an impression on the industry in Scotland over a number of years. The IoIC Scotland committee then meets to select a winner from the nominees. “Ron has worked in the communications industry for more than 25 years and thoroughly deserves this award,” said Roy Carter, IoIC Scotland Regional Director. Ron started life in the industry within a corporate environment at Standard Life and then John Menzies, two of Scotland’s most successful companies. He then took his in-house experience ‘agency-side’, joining Edinburgh-based Carter Rae in 1990. There he was instrumental in helping to build up the company as one of the most widely respected Scottish-based communications agencies and the only one to provide an annual conference for Scottish-based communication professionals. He led the way in the 1990s in
insisting that clients would benefit from measuring the effectiveness
of their communications through reader surveys and other means (it
hardly sounds revolutionary now but wasn’t done much then!).
|