IoIC award winners will be sharing best practice at a late-afternoon workshop in Burton-on-Trent on Tuesday July 5.
Three case studies will be presented over two hours from 4pm, followed by a chance to network, enjoy a buffet – and join a brewery tour and beer sampling!
Organised by the Central region of the Institute, the workshop will take place at the Burton Room at the National Brewery Centre.
The first case study will be ‘Winning Publication’, based on the magazine, Cheers, produced by CPL for Molson Coors, which was named overall Tom Dawson winner in the Central awards and achieved an Award of Excellence in the national awards.
This will be followed by a case study based on a ‘Winning Strategy’ for Premier Foods, which involved the company’s leadership in engaging 16,000 employees behind a new vision and strategy. Produced in conjunction with Allman Communication Ltd, it won Strategy/Campaign of the Year in Central and an Award of Excellence in the national awards.
A third case study will be confirmed soon.
The workshop (including the brewery tour, buffet and pint of beer) costs £35 for IoIC members and £60 for non-members and places are limited so book early.
Further information from Lesley Allman, Central Region Director IoIC, on lesley@allmancommunication.com or 07808 095803.
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