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A one-day practical course looking at social media strategy and implementation in an internal comms environment has been set up by the IoIC in Scotland. Focusing on social networks, multimedia use and blogging, harnessing employee enthusiasm, and understanding social media communications, it will take place in Edinburgh on Wednesday November 23. Those attending will learn how to: • Get the basics right • Create personas to build, develop and complete a social media strategy • Develop strategic internal communications using social media • Focus on social networks • Focus on blogging • Use multimedia in internal social media • Manage social media use The course will include interactive exercises and a Q&A session, when delegates can bring an example of their own use of social media for constructive critique. Price: £150+VAT to members, £175+VAT to non-members – email brenda@ioic.org.uk to book a place. It will be led by Simon Wakeman, a freelance consultant and trainer as well as Head of Communications and Marketing at Medway Council. He is a CIPR and CIM qualified marketing and communications professional with experience working across traditional and emerging communication channels in the public and private sectors. He also writes a leading public sector communications blog. Testimonials “Simon provided us with an excellent social media training course from which we have all benefitted. The course content was extremely interesting and relevant and the delivery was just right. We have now moved forward with the development of our social media strategy and feel confident in making further decisions in relation to our social media presence. Many thanks!” “I have been grateful for Simon's support in broadening my team's understanding of how to get the best out of social media in the public sector. He has a sound knowledge of this growth area, and is able to convey the subject extremely well, even to an audience with a broad range of experience.”
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