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Measuring the effectiveness of internal communication activities is increasingly coming under the spotlight. The profile of internal communication has grown in recent years as organisations have recognised that it can and should play a key part in their success. However, they have also become more demanding in terms of wanting concrete evidence that initiatives are actually achieving the desired results, which has required communicators to become more skilled in evaluation. Measurement challenges include establishing what is practical and will provide the right kind of data in specific circumstances. Tell us about your experiences and views in our short, online survey IoIC measurement survey
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