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Internal communicators our time has come! No longer seen as the town crier or the post box of the organisation, our strategic role is starting to be recognised. We have even more challenging and exciting content to communicate, more sophisticated and demanding audiences, new and exciting channels to reach them with and increased organisational and employee expectations of our skills and capabilities. Find out how to rise to these challenges and grasp these opportunities at the Institute of Internal Communication’s Central region’s fifth annual seminar at the new Radisson Blu Hotel at East Midlands Airport on Friday February 24. It will cover internal communication content, channels and capabilities in a full day event with some of the country’s leading communication experts and practitioners including: David Broome and Julie Mazzei of VMA who will share the findings of their annual survey into Professional Development in Internal Communication which shows how today’s communicators need to adapt to survive as their role grows in remit and profile. Liz Cochrane of Kingston Business School who will discuss the importance of achieving consistently high standards in Internal Communications via learning, education and skills – which in turn will help transform the internal communications discipline into a full-blown profession. Geraldine Mapp, will tell how National Grid ‘sold in’ the business case for allowing their 27,000 employees to have access to social media at work and will share the communication campaign which ensures their employees know how to use social media and networking sites in a safe and sensible way. Voice coach Priscilla Morris will remind attendees that the voice is one of our most important communication tools and provide some simple tips and techniques for improving your vocal technique and developing your voice so that you can communicate more effectively. Communication guru Brian Jeavons will share his research on the factors which are narrowing the gap between internal and external communication, including the growth of social media. CASE STUDY: Jo Sommers of The Phoenix Group will present the employee engagement campaign that won her in-house team 2011’s Melcrum's Strategic Communication Management Award for Excellence in Employee Engagement. Jeremy Stinton of ST16 will talk about using video as a flexible and effective employee communication channel and show us how personalised video can grab attention and deliver key messages. Susan Walker will show how measurement is playing an increasingly important role in internal communication, helping communicators to meet ever higher expectations from senior leaders and the constant pressure to provide proof of strategic value.
IoIC Central Awards Dinner The seminar will be followed by the Annual IoIC Central Awards Dinner. Whether you are picking up an award or simply enjoying the showcase of internal communication best practice, you’ll be able to enjoy networking with your communication colleagues from across the Central region over a three-course dinner followed by award presentations and dancing till late in the Wheatcroft Suite at the Raddison Blu. Seminar prices: Early Bird Fee (on or before January 24): £110 + VAT for IoIC members/£150 + VAT for non-members Standard Fee (on or after January 25): £190 + VAT for IoIC members/£230 + VAT for non-members Dinner prices: Individual: £65 + VAT for IoIC members/£75 + VAT for non-members Table of ten: £600 + VAT for IoIC members/£700 + VAT for non-members Bookings for both events can be made by email to brenda@ioic.org.uk. Places are limited and will be allocated strictly on a first come, first served basis. This event may sell out. Contact Lesley Allman, Director, IoIC Central Region, for more details on 07808 095803 or lesley@allmancommunication.com
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