Institute of Internal Communication

Unexpected events will always happen and sometimes they can be so momentous and dramatic that they can affect your organisation's ability to operate. But if unexpected events are going to happen, then it makes sound business sense to have in place both short and long term plans to respond to these events.

This one-day workshop will focus on the issues that need to be addressed, enabling you to subsequently develop a plan - and, in particular, the communications aspects - that will enable your organisation to continue operations in the face of a wide range of potential threats.

Aimed at: Senior communicators and other experienced business and/or professional people who will have a role in planning and managing emergency response, crisis management and longer term business continuity.

Workshop contents: The workshop will cover a broad range of business continuity issues including:-

• The difference between emergency response, crisis management and business continuity and how they need to merge seamlessly in an overall plan.
• Assessing the risks; what's likely or just possible; what's a major threat or just minor?
• Assessing the risks; site(s), facilities, utilities, personnel.
• Developing the plan; who needs to be involved; who does what and when?
• Plan triggers and invocation authority.
• Facilities required to implement the plan.
• Command and control, liaison with other organisations and bodies including government and local government, customers and suppliers.
• Public relations and reputation management issues.
• Practical communications with staff, customers and other stakeholders.
• 'Stand down' procedures.
• Rehearsing and exercising the plan.

About the tutor:

In a 40-year career Neil Jones has worked in public relations and marketing in a wide range of industries from marine electronics through the motor industry to brewing and, for the last 20 years, oil and gas.

He works closely with a leading specialist crisis communications consultancy in Aberdeen providing 24/7 media response cover for several oil industry operating companies, including Hess, ConocoPhillips, Chevron, Total and Nexen. As part of that team he is responsible for recruiting, training and managing a media responders’ team.

A Chartered Institute of Public Relations Approved Trainer, Neil delivers crisis communication, PR and writing skills courses in the UK and overseas.

Venue: tba

Cost
IoIC members £415 plus VAT
Non-members £520 plus VAT