Institute of Internal Communication

This half-day course looks at the differences between writing headlines for news, features, people stories and for electronic publications. It examines different techniques involved and offers practical advice on what can and can't be improved.

Objectives

• to understand the principles behind a good headline
• to understand how headlines can be used to help (and hinder) publications
• to understand how the reader views headlines and the wider page layout
• to look at and understand reader psychology
• to know what sort of different headlines are available and which to choose
• to write headlines to fit a space and use character counting techniques

Outline

A practical workshop looking at what makes a good headline and how we write them. When to use labels; when to play safe and when to create something special. The course also takes a wider look at caption writing, crossheads, sideheads, standfirsts and other journalistic techniques.

Location: Bristol

More dates: 16 May - London

Price
IoIC members  £180 plus VAT
Non-members £240 plus VAT