Course: Dealing with the press
Training
Wednesday, 01 April 2009 00:00

Gives more confidence to anyone who has to handle press queries or come into contact with the press as part of their role but doesn't necessarily do it on a daily basis.

Objectives:

  • Understanding the press - different press, different needs including deadlines, circulation areas, news formats, etc;
  • Different roles - an analysis of the role of the company communicator and the journalist;
  • Catering for journalists' needs - practical examples of where the company communicator can help or hinder the process;
  • Building a working relationship - who do you trust (or mistrust) and why;
  • Handling the press - tips on dos and don'ts when talking to journalists;
  • Organising press conferences - tips and hints to make them go well.

 

Price
IoIC members   £315 plus VAT
Non-members   £420 plus VAT

 

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