This one-day seminar (9.00am to 5.00pm) is run by Steve Nichols. It offers the latest thinking on writing for the web and the best advice on how to communicate effectively within an internal communication environment.
It looks at the techniques you can use to write better headlines, summaries and copy. It also looks at how to time your stories for maximum impact, get feedback, and encourage people to use your intranet.
Course contents:
- Writing for the Web - The work of Neilsen and Kilian. How do people read differently on screen? "Macro" and "Micro" information. Writing concisely, inverted pyramid structures, breaking up material.
- Writing exercises - basic sub-editing, paying attention to headings, sub-heads (one-liners), summaries, body copy. What about other hyperlinks?
- Readability - using the Flesch Reading Ease Index to check your own writing style.
- Making the most of your copy and making sure it is read.
- Corporate standards, style guides, tone of voice.
- Writing quality - is your spelling and grammar good enough?
- Targeting your audience - defining your "call to action"
- Search engine optimisation
- Picking the right time and even day for maximum impact. Using e-zines, e-mail and announcements to maximise impact. Encouraging feedback.
- Images - how can you improve them? What are the main pitfalls? Commissioning photography for intranet.
The tutor:
Steve Nichols (steve@infotechcomms.co.uk) runs InfoTech Communications, which specialises in online communications. He has acted as intranet consultant and trainer for many blue-chip companies including Aviva, AWG, Shell, BT, Standard Life, HBOS, BNFL, Accenture and Australia New Zealand Bank.
Steve has run in-house courses for Norwich Union, Standard Life, Euromoney, Halifax Building Society, Anglian Water, the Scottish Arts Council, Lloyds TSB, Guinness, Birmingham City Council, Herts County Council, Manchester City Council, Novartis, AstraZeneca and many others.
PLEASE NOTE: Numbers will be limited to ensure that you receive individual attention.
Venue - central London
Prices
IoIC members £415 plus VAT
Non-members £520 plus VAT
To book your course: 1. Download our terms and conditions (PDF) and read them.
2. When ready, complete our online booking form.
Feedback from delegates on Steve's previous seminars:
"How could the course be improved? Couldn't!"
(WT, British Standards Institute)
"Very enjoyable and worthwhile"
(RP, Henley College)
Gained a better understanding of the subject and picked up some great practical ideas".
(MS, Bank of Ireland)
The course had the right blend of knowledge and humour to make it enjoyable and a great learning experience.
(CH, Ministry of Defence)
Excellent!
(TT, AWG plc)
Those who came on the courses found them extremely beneficial.
(MR, Norfolk and Waveney Chamber of Commerce)
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