Aimed at people who already have some writing experience but would like to sharpen their style to make even more impact with their internal communications.
 Benefits
This course will help you develop your own, personal style, looking at the differences between writing news, features and people stories both for printed and electronic publications. It examines the difficult first paragraph and discusses targeting specific audiences. Finding stories and interview techniques are also discussed.
Objectives
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To explain how to grab the reader's or listener's attention
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To help you improve the impact of your words
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To help you refine your outline structure
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To sharpen your individual style
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To help you deal competently with technical information.
Outline
Knowing your audience; appropriate language and style; news writing; feature writing; sources of news and information; interviewing techniques; starting a story and more.
Venue - central London
Price
IoIC members £315 plus VAT
Non-members £420 plus VAT
More dates:
28 June - London
Recent feedback:
"The course was fantastic, the tutor was so enthusiastic. It has made me think about writing in a new and exciting way."
"Enjoyable. Very useful, practical advice and exercises. Good-sized group. Well paced."
"I really enjoyed the course and feel I have gained a lot of valuable knowledge."
"Steve is very knowledgeable in this subject area which helped to make the content of use back in the workplace." |
