Institute of Internal Communication

This course is for people who manage the communications function in an organisation but are not professional communicators. Its primary focus is on staff communications but it will also explore the links with external communications systems.

Venue: central London

Benefits
A practical, jargon-free understanding of how to develop,implement and measure your organisation's communications strategy.

Objectives
This course will show you how to:

• Plan and align your communications with your organisation's overall strategy
• Work out how ot make sure that your way of communication matches strategic intent
• Plan your interventions
• Measure the outcomes
• Communicate change.

Outline

What we mean by communications strategy - the terminology and the thinking; the elements that make up a strategy and how this impacts upon communications; turning these elements into a communications plan; identifying the appropriate channels for your communications; building feedback into the system; auditing and surveying your audiences; communicating to bring about organisational change.

Price: £315 plus VAT for CiB members, £420 plus VAT for non-members.