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However hard you try to mask your authorship when writing text for the web, your work will always be identifiable as yours, reports Malcolm Davison of www.writingfortheweb.co.uk. However hard you try to mask your authorship when writing text for the web, your work will always be identifiable as yours. Referring to US research and his own observations, Malcolm Davison of www.writingfortheweb.co.uk adds that trying to adopt a common corporate voice on a website will never be wholly achievable. Literary forensics expert Don Foster is famous for his ability to recognise authorship from writing style. While I cannot claim anything remotely similar, my experience in training corporate staff in writing for the web has shown me that people also develop their own unique approach to laying out text for the screen. Foster is an English literature professor at Vassar, an arts college located in New York state. He has become internationally known for his ability to identify the authors of previously unidentified work. He has been able to conclusively demonstrate that everyone's writing has a unique fingerprint. He does this by using a computer program to analyse text samples for word choice, punctuation, spelling, habitual phrasing, poetic devices, source material and much more. Helping the FBI At the request of the editors of 'New York' magazine he unmasked the anonymous author of the book 'Primary Colors', a best-seller based on the 1992 Clinton Presidential campaign. By scanning writing samples of potential authors he was convinced that the writer was political journalist Joe Klein. Klein denied this for five months until the evidence became conclusive. The FBI has since called Foster in on a number of celebrated cases. Our spoken vocabulary changes over time and is influenced by the people we associate with, and by the media that we are exposed to. Foster believes that an actor's vocabulary reflects the role that they are playing at the time. More surprisingly, he has been able to identify which parts Shakespeare was playing as an actor while working on his next manuscript ? by the verbal fingerprint carried over to the new work. When an editorial assistant left the company I was working for, after I handed him his leaving gift he grinned as he gave me a brass key with a plastic tag that said 'major'. It's still by my computer to remind me. It was an 'in joke', as he regularly used to point out that I over-used the words 'major' and 'key'. Word frequency analyser After writing a lengthy feature article I will put it through a word frequency analyser to ensure that words are not unnecessarily repeated, that there is a rich and unpretentious use of words ? and that my favourites are not readily apparent. But it's not just words that provide a unique fingerprint. I have found a parallel when training people for writing for the web courses over the way they lay text out for screen reading. The participants are given a sample of text and are asked to break it down and style it visually for greater readability. Their first attempt is usually wide of the mark ? invariably too long and will not be taking full advantage of the possibilities offered by text styling. But it's not long before people understand how it needs to be done and they develop a unique visual approach. The differences may not be discernible to the untrained eye but, when analysed closely, their approach is almost mechanical and quite distinctive. This, coupled with their choice of words, makes their work as individual as their own signature. A laudable aim of more go-ahead enterprises is to encourage a corporate 'verbal branding' ? to create a recognisable 'voice of the company' across all their written and verbal communication. But given what experts like Don Foster can achieve and coupled with variations in web styling the unique fingerprints of the different authors will always remain detectable.
Malcolm Davison, |
