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| As we move into a new year, the impact
of last autumn’s Comprehensive Spending Review will really be felt
– particularly in the public sector. In a feature in the January
2011 issue of “Inside Out”, IoIC's member magazine, Tim Smith
offers some tip tips on communicating bad news.
While the scale of the cuts – an estimated 490,000 job losses – was not unexpected and many organisations had already begun significant transformation programmes, 2011 will see things really start to bite. There will be great pressure on public sector internal communicators to explain the difficult choices that have to be made, while at the same time helping keep the workforce motivated and focused on service delivery. Tim suggests a 12-point approach: 1) Have a clear plan 2) Develop a clear story: 3) Show strong leadership 4) Equip your managers to communicate 5) Avoid a communications vacuum 6) Align your internal and external communications 7) Recognise the emotional impact of change 8) Make sure people can give their views 10) Work with the trades unions 11) Humanise the process 12) Don’t forget the people who are left IoIC members can read the full feature in "Inside Out". An archive of all the back issues of the magazine is available in the members-only section of this web site – please note you must be logged in first before using the link.
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