Each cohort member will be required to compile a portfolio of evidence of his or her knowledge, skills and related work experience. This aspect of preparation for the diploma will be completed back in the workplace. The individual will receive guidance on all aspects of the Advanced Diploma of Proficiency in Internal Communication from an internal sponsor – often a line manager – or from an external IoIC facilitator.
In order to gain the qualification, a candidate will, over a six-month period, need to demonstrate possession of the following knowledge, skills and direct experience:
Knowledge
- Key elements of business - customers, shareholders, employees, the market, GDP and other basic metrics, purpose, value to society, types of organisation, business vocabulary, financial reporting process within own organisation
- Understanding the business strategy of your organisation
- Understanding business issues – competitive environment, product development, customer relationships, process improvements, impact of the economy
- How and where IC makes an impact/difference – communicating and supporting the business strategy, employee engagement, ethical conduct, measurement
- Organisational culture – structures and functions, visions, missions, values, behavioural types, negotiating, working in an inter-cultural environment
- Research and essential reading – key texts, the IoIC Knowledge Bank, other sources
Skills
- Interpersonal - active listening, checking understanding, exploring and challenging assumptions, networking and influencing skills.
- Management of meetings - setting objectives, preparing agendas, facilitating discussion, achieving outcomes
- Presentation – modelling effective techniques, mastery of the presentation environment, applying verbal tools, use of technology and visual aids
- Problem analysis and improvement techniques
- Successful behaviours - emotional intelligence, supporting managers, colleagues and team-members, recognising and working within limitations, self-reliance
- Planning and delivering IC programmes and channels - identifying required outcomes, planning, audience targeting, content and context, interacting with other communication stakeholders, establishing the brief, media/ channel selection
- Implementation – resource management, ensuring all the necessary delivery elements are in place
- Stakeholder management – gauging and managing executive perceptions, harnessing the influence of leaders
- Managing internal and external clients and suppliers – production budgets and schedules, managing work, presenting and evaluating draft material, giving and receiving feedback
- Measurement, evaluation and forward planning
Direct experience
- Working as an established team member, possibly with some managerial exposure
- Delivering communication campaigns
- Operating across a variety of channels and techniques to address a wide range of organisational audience.
The portfolio of experience must be submitted to the Knight Train & Consult diploma organising team on or before the date of the cohort final assessment. Failure to do so will make it impossible for the independent industry monitoring panel to carry out its assessment and the candidate will be deemed to have failed the diploma.
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