Course: Maximising the value of communication channels
Training

An intensely practical one-day workshop to give you new ideas and inspiration
for re-energising your internal communication. Great internal communication doesn’t have to be expensive, but it can be highly resource-intensive in terms of time and effort. This course explores ways to select the most appropriate communication methods and to squeeze the maximum value from each.

 

Why you should attend this workshop
In your organisation you probably have a staff newsletter, an intranet, possibly some face-to-face channels such as team briefings or staff presentations, and various management workshops or away-days. How happy are you with each of these channels and are they all working hard enough?
  • Are you pushing out information to your people – or really making them sit up and take notice?
  • Are your staff being talked at – or do they feel involved, engaged and enthusiastic?
  • Do you wish you had some fresh approaches to add sparkle and excitement to your regular communication channels?
  • Do you feel that you are fighting an uphill struggle with insufficient budget and too small a team - or are you getting top value from your limited resources?

In this fast-moving, highly interactive one-day workshop, we will give you a practical toolkit of tips and advice that you can implement straightaway.

Key benefits

This action-packed workshop will give you practical and cost-effective tools to help you:
1. Plan ‘joined-up’ communications by selecting the most appropriate channels for the job and using different channels to reinforce, not duplicate, your key messages
2. Get the most out of traditional channels such as staff newsletters
3. Make your intranet both a valuable business tool and a popular place that your people want to access
4. Create team briefs that are fun to deliver and to receive, including an introduction to teamsheets – an excellent device to engage and involve all levels of staff
5. Manage meaningful feedback in a variety of ways
6. Optimise every opportunity for your senior managers to communicate with staff
7. Facilitate innovative workshops and away-days, including novel ways to handle feedback in a large group

Above all, this is an ideal opportunity to get some new ideas and inspiration with which to re-energise your internal communications and make the most of your time and money.

Who should attend

This intensely practical workshop is aimed at anyone who is new to internal communications or who wishes to introduce different practical and creative approaches to their work. It is also valuable for people in other functions, such as HR or public relations, who have responsibility for employee communications.

There is a maximum of 12 places on each one-day workshop

Venue: tba

Cost: £315 plus VAT (IoIC members), £420 plus VAT (non-members)

To book your course:

1. Download our terms and conditions (PDF) and read them.

2. When ready, complete our online booking form.

About the tutor

Alison Attwood is an independent internal communication consultant and trainer with over 20 years' experience working at a senior level in both the private and public sectors. Alison was head of internal communications with two leading FTSE 100 companies in the banking and utility industries, and has led communication campaigns for several government departments, specialising in communications to deliver organisational change.

Alison has a thoroughly pragmatic approach to training, using a variety of techniques to give real 'cash in' value to her workshops. She delivers a toolkit of practical, cost-effective tips and guidance that can be implemented directly into your internal
communications practice.

As Alison says: “There are only so many hours in the day and so much money in the budget - so it’s vital to squeeze the maximum benefit from each activity and make the most of all your effort.”

Feedback

".... really informative and gave me new ideas and different ways of managing communications and understanding how import it is to think about 'what's in it for me' when managing comms."

".... very useful and helpful tips/reassurance. Good pace and well structured."

".... well structured and very informative. It helped with Alison giving us first-hand feedback from her career. I will recommend the course to other colleagues."

"... met my expectations and I learnt some really good tips. It's very helpful to run ideas past the tutor and group to get feedback. I really enjoyed having practical examples of when techniques have been used."

"Just the right level and pace. Lots of tips and ideas to get using straight away."

"Lots of practical information and tips, along with interesting theoretical elements. Personable tutor, easy to chat to, clearly very knowledgeable."

"The content about staff presentations and Q&As was particularly interesting."

 
 
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