Institute of Internal Communication

Getting the basics right is key to mastering the essentials for successful social media strategy and implementation. This one-day practical workshop looks at social media in an internal communications environment, and focuses on social networks, multimedia use and blogging, harnessing employee enthusiasm, and understanding social media communications.

What you will learn:

• the seven types of social media and how they work
• why people use social media and its application in internal communication
• the three Cs of social media communication
• how to write an evidence-based strategy and measure its effectiveness.
• what makes a successful online community and why people want to participate
• blogging - who should do it and what makes a successful blog
• how to use multimedia in internal communication
• how to develop a social media policy
• ... and much more

About the tutor

Simon Wakeman is a freelance consultant and trainer, as well as head of communications and marketing at Medway Council. He is an experienced international presenter and trainer on public sector communications, websites and social media. Simon is a CIPR and CIM qualified marketing and communications professional with experience working across traditional and emerging communications channels in the public and private sectors. He also writes a leading public sector communications blog.

Venue: central London

Time: 9.30am to 4.00pm

Price: £315 + VAT to members, £420 + VAT to non-members

Note: This course is limited to 20 delegates - so book early!