Institute of Internal Communication

These days you simply can't ignore the use of video - especially online video. It's a powerful way to communicate. If your company is intent on using video as part of its marketing, communications and training, shouldn't you feel confident you know how the whole process works? 

Commissioning effective video communications is a one-day interactive workshop tailored specifically for communications and procurement professionals. It includes case studies and practical workshops and deals with the complete procedure - from before you even commission a film, right through to distribution and evaluating success.

Whether your company spends £5,000 or £500,000 on film and video work each year, this can help you understand and streamline the process and maximise the return on your investment.

Outline

The morning starts with pre-project - including product, target audience, key messages, brand values and tone.  It develops through getting the approach and format right and takes in getting internal procedures right, the concept, outline of production process and team.

The afternoon runs from pre-production through production (which includes keeping the team happy), post production/editing and legalities, ending with distribution and measurement.

Key outcomes

• understanding of commissioning process
• appreciation of effective styles and approaches
• thorough understanding of production process
• knowledge of internal mechanisms to be followed when commissioning
• understanding of the roles and processes of producers and their crew
• knowledge of distribution platforms
• knowledge of legalities
• confidence in commissioning and working with producers
• confidence in budget and scheduling
• understanding of quantitative and qualitative measures of success and return on investment.

Who should attend

• Communication managers
• Marketing managers
• Procurement managers
• Co-ordinators and assistants working with the above

Note: The maximum number of delegates per day will be 12. This ensures people get individual attention.

Location

This course can be run in-house, or delegates can attend an open course.The venue for the 10 May open course will be in London.

Cost

£415 for IoIC members, £520 for non-members. 

About the trainers

Duncan Hart and Jules Mascarenhas have more than 20 years' combined experience in film and video. They run Quince Films, a digital agency which has delivered countless films for government agencies, blue chip companies, charities and the public sector. They have worked with film crews ranging from one to 200, and with a wide array of animators, special effects technicians, stunt men, animal wranglers, children, and media trained individuals.