Institute of Internal Communication

Gives more confidence to anyone who has to handle press queries or come into contact with the press as part of their role but doesn't necessarily do it on a daily basis.

Objectives:

• Understanding the press - different press, different needs including deadlines, circulation areas, news formats, etc;
• Different roles - an analysis of the role of the company communicator and the journalist;
• Catering for journalists' needs - practical examples of where the company communicator can help or hinder the process;
• Building a working relationship - who do you trust (or mistrust) and why;
• Handling the press - tips on dos and don'ts when talking to journalists;
• Organising press conferences - tips and hints to make them go well.

Price
IoIC members   £315 plus VAT
Non-members   £420 plus VAT