Knowledge bank

The features and case studies in this section have been produced by the IoIC, Institute members or winners of the IoIC Annual Awards.

They are available to members to help build knowledge and skill in internal communication.

If you would like to contribute a feature or case study, please email Barry Rutter 

 

Awards '15 - case study:
What made 'Kerry Foods Insight' a winner

Kerry Foods Insight by Sequel Group was judged Best digital design at the IoIC Awards 2015 - find out why here.

Awards '15 - case study:
What made 'My Time' a winner

Housing & Care 21's My Time by Sequel Group was judged Best news magazine (up to four issues a year) - find out why here.

Awards '15 - case study:
What made 'Tullow World' a winner

Tullow Oil's Tullow World was judged Best mobile/app at the IoIC Awards 2015 - find out why here.

Awards '15 - case study:
What made 'One Life: Live It' a winner

Janssen's One Life: Live It campaign was voted a class winner at the IoIC Awards 2015 - find out why here.

Awards '15 - case study:
What made 'JTI Community Investment Report' a winner

JTI's Community Investment Report 2015 was judged a winner in the Best use of imagery category in the IoIC Awards 2015 - find out why here.

Awards '15 - case study:
What made 'Courier' a winner

Royal Mail's Courier was judged Best newspaper in the IoIC Awards 2015 - find out why here.

Awards '15 - case study:
What made 'Pulse' a winner

KPMG's Pulse was judged Best ezine in the IoIC Awards 2015 - find out why here.

Awards '15 - case study:
What made 'Wow' a winner

The Post Office's Wow was judged Best news magazine (more than four issues a year) in the IoIC Awards 2015 - find out why here.

Awards '15 - case study:
What made 'Highlights' a winner

KPMG's Highlights magazine won Best feature-led magazine (up to four issues a year) and Best design of feature-led magazine at the IoIC Awards 2015 - find out what made it a winner here.

Awards '15 - case study:
What made 'SAP Summit' a winner

Maersk Oil's SAP Summit by Afiniti won Best Live Internal Event at the IoIC Awards 2015 - find out what made it a winner here.

Awards '15 - case study:
What made 'Engaging Electricians' a winner

'Engaging Electricians Through Live Events' won the Best live event for stakeholders or members category for NICEIC and ELECSA. It was created by Redactive Media Group - find out why it was a winner here.

Awards '15 - case study:
What made 'Midwives' magazine a winner

'Midwives' magazine won 'Best illustration' for the Royal College of Midwives and Redactive. Find out why here.

Awards '15 - case study:
What made 'We, DLG' a winner

We, DLG for Direct Line Group by Words & Pictures and Direct Line Group was judged 'Most innovative use of media' - find out why.

Travel time pay ruling: how it works

Andrew Willis, head of Croner Litigation, explains how the new travel time pay ruling could impact UK businesses.

Guide: Building a Case for Social Collaboration

This MWD Advisors guide provides a systematic approach to building a case for social collaboration.

Storytelling case studies

Storytelling case studies from IoIC Agency of the Year 2014, Yorkshire-based H&H.

Member discount for IBE's Communicating Ethical Values Internally

IoIC members wishing to buy the latest report from the Institute of Business Ethics - Communicating Ethical Values Internally - can claim a 15% discount.

Member discount for Exploring Internal Communication

IoIC members can get a discount code for 25% off the price of Gower's latest Exploring Internal Communication (remember to log in first).

Awards '14 - case study: What made Wired Magazine a winner

Case study of News magazine (up to four issues a year) from IoIC awards 2014.

Awards '14 - case study: What made Club Wembley a winner

Caste study of Live Event: Stakeholder/Membership from IoIC awards 2014.

Awards '14 - case study: What made CIMA FM Mobile/App a winner

Case study of Best Mobile/App from IoIC awards 2014.

Awards '14 - case study:
What made TAQA a winner

Case study of Most innovative use of media from IoIC Awards 2014.

Awards '14 - case study:
What made One NNIT Spirit a winner

Case study of Gold Award for Best Digital Entry and Best New Channel from IoIC Awards 2014.

Awards '14 - case study:
What made Kill Spill a winner

Case study of Gold Award winner for Best Strategy and Best Operational Communication from IoIC Awards 2014.

Gems: Continual learning - a must for sustained IC success

IoIC president Suzanne Peck says the need for continual learning is 'the most important thing I've learned about internal communication'.

Gems: Be prepared

Director of strategic comms at Limehouse TV Tracy Keates says 'Be prepared' in the latest IoIC 'gem' about 'The most important thing I've learned in IC'.

Gems: Start with the home team first

Linda Moir, who led the Games Makers at the London Olympics tells why you should always let your people know first what's going on within any organisation.

Gems: Simplicity on sustainability

Ben Richards, head of sustainability at Radley Yeldar, shares the ‘most important thing I’ve learned about internal communication’ as part of the Institute’s ‘gems’ series.

Gems: Common sense, clear measures, good management

Alex Aiken speaks out for common sense in the latest in IoIC's series of 'gems' from leading communicators on 'The most important thing I've learned about internal comms'.

Gems: People make a difference

In the latest of IoI's 'gems' about 'The most important thing I've learned in internal comms', Sheila Parry speaks up for the importance of 'people'.

Gems: Get inside the head of your CEO

Catherine Fallon, IoIC Board member and head of internal communication at RBS, says great communicators need to 'get inside the head' of their CEO, as she shares the ‘most important thing I’ve learned about internal communication’ in the latest in the Institute’s series of ‘gems’.

Gems: Beware the perils of not communicating

As part of IoIC's ongoing discussion about 'The most important thing I've learned about internal communication', Cary L.Cooper warns that not communicating is the biggest danger of all.

Gems: Make it personal

Rosie Mowatt, IoIC Director - South region and head of IC at RWE power, says 'Keep it personal' as she provides the latest 'gem' in the IoIC series about 'The most important thing I've learned about IC'.

Gems: Don't lose sight of the business goals

Neil Jenkins, director of internal and digital communications at Coca-Cola Enterprises (@neil_jenkins on Twitter), reflects on the ‘most important thing I’ve learned about internal communication’ in the latest of the Institute's series of 'gems'.

Gems: Generation Y – are we asking the right question?

Research director at Ipsos MORI Jonathan Nicholls takes a look at Generation Y and whether communicators are engaging them in the right way.

Gems: 'I couldn't possibly comment'

David Buchanan, professor of organisational behaviour at Cranfield School of Management, considers the silent treatment in the latest in the Institute’s series of ‘gems’ on the ‘most important thing I’ve learned about internal communication’.

Gems: The value of a compelling strategic narrative

Richard Cooper, IC lead at The Open University, says the ‘most important thing I’ve learned about internal communication’ is that you need a compelling strategic narrative.

Gems: Lessons from the top

Professor Stephen Bevan, Director of the Centre for Workforce Effectiveness at the Work Foundation talks about 'the most important thing I've learned about internal communication'.

Gems: Everyone is different

IoIC Board member Fran Broady reflects on 'the most important thing I've learned about internal comms' in the #ioicgems series.

Gems: Line managers are the key to poor signal strength

Lee Smith of Gatehouse argues the case for the importance of line managers in the latest in the Institute's series of 'gems' based on 'the most important thing I've learned about internal comms'.

Gems: It's not all about me

Justine Stevenson offers her view on 'the most important thing I've learned about internal comms' in the #ioicgems series.

Gems: Understanding people is the real challenge

IoIC's Internal Communicator of the Year 2012 Emma Leech shares her views about 'understanding people' in the latest IoIC 'gem'.

Gems: Domesticate internal communication at your peril

Leandro Herrero offers his view on 'the most important thing I've learned about internal comms' in the #ioicgems series.

Gems: A successful campaign is great, but persistence is best

True success in internal comms is hard fought, says chief executive of NHS Employers Dean Royles in the latest of IoIC's series of gems about 'the most important thing I've learned in internal comms'.

Gems: Never make assumptions

Acas senior adviser Phil Rimmer advises communicators to 'Never make assumptions'

Gems: Employee voice is a crucial dimension

CIPD chief executive Peter Cheese bangs the drum for employee voice in the latest IoIC 'gem'.

Awards '13 - case study: What made McDonald's video a winner

James Hickie, senior digital editor at Seven explains why the agency's video, They Are Coming, for McDonald's won the IoIC Award 2013 for Best Video/DVD/Webcast.

Awards '13 - case study: What made Gatwick's Your Magazine a winner

Luke Davis, senior editor at beetroot explains how Gatwick's Your Magazine won the IoIC Awards 2013 for Best Relaunched Publication and Best Feature-led Publication (published more than four times a year).

Awards '13 - case study: What made Connect magazine a winner

Josephine Serieux of Freemantle Media explains why Connect magazine won Best Feature Writing at the IoIC Awards 2013.

Awards '13 - case study: What made COWI's Scope a winner

COWI explains why Scope won the IoIC Award 2013 for Best Ezine.

Awards '13 - case study: What made FT Digital Learning Week a winner

The Financial Times explains why its Digital Learning Week won the IoIC Award 2013 for Best Game Changer.

Awards '13 - case study: What made The Link a winner

Pressgang explains why G4S' The Link won the IoIC Award 2013 for Best Newspaper.

Awards '13 - case study: What made AQ a winner

Sequel Group explains how AQ won the IoIC Award 2013 for Best Mobile Channel.

Case study in excellence: Best Digital Communication

Case study from an IoIC Award Winner 2012

Case study in excellence: Best News-led Magazine

Case study from an IoIC Award Winner 2012

Case study in excellence: Best Feature-led Magazine

Case study from an IoIC Award Winner 2012

Case study in excellence: Best Microsite

Case study of an IoIC Award Winner 2012

Case study in excellence: Best Integrated Communication

Case study from an IoIC Award Winner 2012

Case study in excellence: Most Innovative Use of Media

Case study of an IoIC Award Winner 2012

Case study in excellence: Best HR Communication

Case study of an IoIC Award Winner 2012

Case study in excellence: Best Designer

Case study from an IoIC Award Winner 2012

Case study in excellence: Best Game Changer

Case study of an IoIC Award Winner 2012

Case study in excellence: Best Newspaper/Newsletter Design

Case study from an IoIC Award Winner 2012

Case study in excellence: Best Ezine

Case study from an IoIC Award Winner 2012

Case study in excellence: Best Operational Communication

Case study from an IoIC Award Winner 2012

Case study in excellence: Best Newsletter

Case study from an IoIC Award Winner 2012