To book an event and obtain member prices, please ensure you're logged into the site.
1st Mar 2017
9:30 am - 5:00 pm
£475.00 + VAT
£365.00 + VAT
Getting the basics right is key to mastering the essentials for successful social media strategy and implementation.
This one-day practical workshop looks at social media in an internal communications environment, and focuses on social networks, multimedia use and blogging, harnessing employee enthusiasm, and understanding social media communications.
What you will learn:
The seven types of social media and how they work
Why people use social media and its application in internal communication
The three Cs of social media communication
How to write an evidence-based strategy and measure its effectiveness.
What makes a successful online community and why people want to participate
Blogging - who should do it and what makes a successful blog
How to use multimedia in internal communication
How to develop a social media policy
... and much more
"The course actually exceeded my expectations and has given me some incredibly valuable insight and resources to help me deliver internal communications more effectively."
"I came away with ideas which could be introduced in my business for quick and simple wins. I discovered new platforms, which will help expand my network and knowledge base. It was a nice size group, which allowed discussion time and exchange of ideas. Stuart was engaging and demonstrated that even the experts are constantly making new discoveries."
"The training was really useful and the tutor was engaging and interesting. He had useful case studies and tips."