Entry Tips

General guidance for entrants - what helps an entry succeed

  • Judges rely on the quality of your submission. Please think carefully about the information you offer. If you don’t tell judges enough they may mark you down
  • On the entry form we have suggested maximum word counts; if you exceed them a little no one will worry, but if you exceed them by a lot then you’re unlikely to impress the judges
  • Read the entry criteria carefully and decide where your work fits best: you’re welcome to enter more than one category
  • If you’re not sure, please contact us and we’ll be happy to advise. If we feel your entry would be better placed in another class, we reserve the right to move it
  • Different categories are judged by different criteria. Read the guidance under each category heading carefully. It will guide you to include the information that judges will be looking for.

The IoIC awards recognise the best in Internal Communication; the work that demonstrates not only excellent delivery, but also passion and the will to succeed.

The judges are seasoned professionals in the world of comms. The key things they will be looking for are:

  • A crystal clear articulation of the objectives of the entry and demonstration of how the entrant knows that has been achieved.
  • An understanding of how the entry contributes to the strategy or overall aims of the organisation
  • Measures of success - wherever possible these should go beyond generic, qualitative measures (those where the measurement consists of people saying they ’liked' the entry tend not to win)
  • Brevity and a quality entry - the entry form is part of the assessment of the quality of work so make sure the form is well written 


Summary of rules

  • All entries must have been produced between 1 January 2019 and 31 December 2019
  • Entries will be accepted at the discretion of the IoIC Awards Panel and may be switched to another class (without reference to the entrant) if the Panel feels the criteria are more suitable and the entry will fare better in that class
  • No liability for undelivered or lost entries will be accepted by the Awards organisers
  • Judging will be completed in June 2020
  • Entrants will be told of the shortlist in early July 2020
  • Queries or appeals must be directed to the Chairman of the Awards Committee Panel by 27 August 2020
  • Rights of final arbitration rest with the Institute’s Chief Executive. Entry fees will not be refunded for any disqualified entry
  • Class and Award of Excellence winners will be presented with their trophies at the IoIC Awards dinner on the evening of 25 September at the The Brewery in London.
  • Entries are non-returnable and become the property of the IoIC unless otherwise agreed with a written acknowledgement from IoIC


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