About Us


Professional Development

Knowledge Hub




Strategy and Campaigns

The Awards are now closed for entires, the shorlist will be announced in early July. Good luck to everyone who entered!

We want to see campaigns designed to achieve or support defined corporate or organisational goals. We want to know about the campaign planning, to see the audience profile, a description of any known issues and constraints and the rationale for the creative approach and tools that were used.  Critically we want to know how you evaluated the success of your work; this might include qualitative or quantitative measures. Where appropriate we want to hear about what you learned and how this is influencing future work.


Best Single Campaign

This class is primarily for entries which had an ‘end’ date within the awards year. You should be able to demonstrate what you were aiming to achieve with the campaign and show measurement of the results.


Best Ongoing Communication  

This class is primarily for entries which don’t have an ‘end’ date and may reflect business-as-usual activity. It may be more difficult to measure the success of an on-going campaign, but you must demonstrate as clearly as possible the effort you are making to measure effectiveness.


Best Change/Transformation Communication

This is for campaigns that have supported a specific change initiative. This may be organisational or cultural change, or a reaction to specific event or crisis, You should be able to demonstrate how you have worked with other parts of the organisation to be successful.


Best Engagement Programme

Here you should be able to demonstrate not only how you have communicated the subject to colleagues, but how you have engaged them through a variety of means. Measurement of changes seen as a result of the programme are critical in this category.


Best Strategic Collaboration

In this class, we are looking for an example of when an Internal Communications individual or team has worked with others across the organisation in the best way, to get the best output. We are looking for how and why this collaboration worked, the vital role internal communication played, as well as the measurable impact on the organisation.


Best Crisis/Emergency Communications

This is for a communication campaign that supported a specific crisis or emergency. You should be able to demonstrate how you responded to the crisis, any planning that was involved (even with limited time), the vital role internal communication played and how you worked with other parts of the organisation to be successful. Given the timescales, it may be more difficult to measure the success of this campaign, so the judges will be looking for you to demonstrate, as clearly as possible, the effort you are making to measure effectiveness/learn from the outcomes. If you are entering a purely COVID-related entry we would recommend the Best COVID Response class.


New for 2021


Best Wellbeing Programme

This is for programmes that have enhanced employee wellbeing. We aren’t looking for a one-time solution but a planned campaign that’s made a real difference. What was the problem, how did you solved it with great internal communication and what has really changed within the organisation and for its people as a result?


Best D&I Campaign

This class is for campaigns with diversity and inclusion at their heart. We are looking for examples of great internal communication which has played a role in creating a more diverse and inclusive organisation and isable to demonstrate its impact in shaping and driving Diversity & Inclusion through conversation, behaviour change, alignment to organisational goals and company values.


Best COVID Response

This is a campaign solely focused on the 2020 response to COVID. You should be able to demonstrate how you responded to initial crisis, the vital role Internal Communication played, how you worked with other parts of the organisation, how you have adapted your approach to internal communication to reflect new ways of working and the lasting impact this has had. We recognise that your work may be on-going so even if you are unable to show detailed measurement of impact, you should show how you are able to quantify the impact the internal communication has had.


Best Leadership Communication Programme

Our leaders are crucial when it comes to delivering effective messages, but this class looks at how you have developed effective leadership communication programmes and supported leaders in their communication to colleagues.. We are looking for a campaign that focuses purely on leadership communication, showing how you have supported the development of great leadership communication - increasing leadership visibility, supporting the development of messages and using channels to bring leaders and the employees closer together to create a more human centred-organisation. We are looking for details how you have delivered initiatives, supported leaders and what difference it has made to leaders, employees and the organisation as a whole.


Best Employee Experience Campaign

Employee Experience became all the more important in 2020, with the fundamental shift in the way we work and communicate. This class is for a campaign that shows how great internal communication has supported the organisation in creating a great employee experience. Show us how you have partnered with key partners such as HR to deliver IC programmes and channels to support colleagues throughout the employee lifecycle – from onboarding, to reward and recognition, creating connection and learning and development.

Room Booking

Thanks for staying with us! Please fill out the form below and our staff will be in contact with your shortly. The see all of our room options please visit the link below.
See All Rooms