About Us


Professional Development

Knowledge Hub




How to Enter

Early Bird Closes 25 March
Final Deadline 20 May


Who can enter?
Entries are open to all in-house, agency and freelance communicators  across the World – you don’t have to be an Institute member but there's a discounted entry fee if you are.

To join and take advantage of this discount visit: www.ioic.org.uk/join-online and quote discount code ‘ioicawards’ to waive the £60.00 joining fee.


What can be entered?
We’re the Institute of Internal Communication so work that’s primarily meant for an internal audience is what we’re looking for. What’s important is that it’s not marketing or external communication – not ‘selling’ an idea. Work must have been produced between 1 January to 31 December 2021 (unless otherwise stated).

How to enter?
There are three components to an IoIC entry submission. These are the entry statement, the supporting materials and the entry application form.  


For each submission write an entry statement which should cover the elements detailed below. These are maximum word counts. Feel free to write less. As long as you include sufficient information, brevity is best.
(please note the questions drafted under each element are for guidance only)

For all classes (except Team and People):

Background (word count: 200)

  • What the organisation does, size and team.

Goals & Audience (word count: 200)

  • What were the goals/targets?
  • What did you want to achieve?
  • What was the brief?
  • Who was the target audience?

Planning (word count: 300)

  • What was the research conducted prior to the campaign?
  • What was the delivery timescale?
  • What was the communication plan?

Execution (word count: 1,000)

  • What was the creative approach?
  • What were the channels used and why?
  • What was the messaging and core content?
  • How was the campaign implemented/produced?

Results/Measurement (word count: 500)

  • How did you meet your objectives?
  • What was the ROI?
  • Do you have metrics to demonstrate engagement?
  • Is there any evidence to support the outcomes?

For the Team and People Awards only:

Background (word count: 300)

  • What the organisation does, size, team size and history, please do include the team structure.

Context (word count: 300)

  • What were the factors shaping the work in the 12 month period?

Execution (word count: 500)

  • Describe what was done by the team or individual
  • Why do you think the team or individual deserves commendation?

Achievement/Impact (word count: 500)

  • What evidence do you have to demonstrate success (qualitative and/or quantitative)
  • Why do you think it deserves commendation?

Remember to state how many people are in the team.



Please include a selection of supporting materials that strengthen your entry by providing evidence of your achievements. Materials should illustrate your work and aid the narrative of your entry statement. It’s best to include only those materials that are directly relevant to the specific category. Please note that we only accept electronic submissions.

The supporting materials can include:

  • Magazine and/or publication
  • Newsletters
  • Online pages
  • PowerPoint presentations
  • Videos - if possible, please provide a link to view the video content online (YouTube, Vimeo, embedded on the organisations site). Please note, videos in the excess of three minutes may not be viewed in their entirety.
  • Graphics/Images illustrating the project or campaign
  • Statistics
  • Testimonials

    Please note: Intranet entries, our judges do not necessarily need access to the intranet but we do recommend including a video (could be on a mobile phone, it doesn’t have to be professionally produced) so the judges can see the intranet in action.

    The supporting materials need to be attached in your entry application process, a maximum of three files (for those entering Innovation, you can include an extra 3 minute video) – additional files may not be included in the judging process due to the limited time we have available on Judging Day.



Please complete the online entry application form for each submission, which includes:

  •  Entrant information
  • Details of the entry, i.e. title, category and class
  • Payment details - All entries will be sent an invoice, but there will be a link on all invoices to pay by credit card
  • Entries must be submitted by 11:59pm on the deadline day
  • All entries must be paid for within 30 days
  • The IoIC reserves the right to not include entries on the shortlist if that entry has not been paid for
  • Upload your entry statement (as a word document or pdf)
  • Upload your supporting materials (if required)

You can also email your entries direct to [email protected].



Room Booking

Thanks for staying with us! Please fill out the form below and our staff will be in contact with your shortly. The see all of our room options please visit the link below.
See All Rooms