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Coronavirus Guidance

Annual Review

Emerging stronger in an unforgettable yearAR 20 2

2020 was a tough year for membership associations, no matter their age, size or shape. And IoIC was no exception. You’ll read in this report about how our overall turnover decreased by 24% as our big events were cancelled, and that we made a loss of £818.

Although it was tough to see some of our strategic plans and targets derailed, I think that the IoIC achieved nothing short of amazing.
We saw a 1.5% growth in our membership at a challenging time when it would have been so easy to cut spending on professional membership.
We also created a Taskforce of senior internal communication practitioners, who gave valuable insight into the impact of the pandemic across a range of sectors, helping to inform the UK Government, as well as shaping our own services for members.
How we engaged with our membership was flipped on its head. Yes, we all missed face-to-face events and networking, but we also learned a lot about the useful accessibility and reach of technology. We held 56 virtual events, shared more than 75 blogs, and pivoted all our professional development training to be delivered online.
On a personal note, I have been blown away by how our Board, our Governance Group and our volunteers around the UK made the transition to a “different way of being IoIC”.

And the standouts for me have been our chief executive and HQ team. They have made heroic efforts to keep the IoIC relevant, useful and valuable during chaos and uncertainty. Their commitment has shone through with a continuing flow of practical, proactive ideas and workarounds to challenges in their way. Jennifer in particular has been our lynchpin, bringing IoIC’s internal family and external community together, and keeping IoIC focused and delivering.

Despite the pandemic, we have come out of 2020 and into 2021 in a far stronger position. With perceived value of internal communication at an all-time high, it’s an amazing time to be an internal communicator, and to be part of the IoIC community as we work together to help organisations succeed.

Suzanne Peck
IoIC president and FEIEA president

You can explore the highlights of 2020 by clicking here to download the entire report.


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