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The IC Profession

There are now more than 25,000 dedicated internal communication professionals working in the private sector and an estimated 20,000 more in IC-related roles – and it’s growing all the time as a profession.*

How things have changed. When the British Association of Industrial Editors was established in 1949, internal communication produced the company newsletter, reporting top down company news and people stories.

Now, internal communications is the glue that binds people and organisations together. It’s not about drafting the ‘all staff’ email. How we communicate at work has the power to transform working lives. Any organisation that does it well sees benefits, including better engagement and greater productivity – 25 per cent better productivity in organisations with connected employees, according to the McKinsey Global Institute.

There’s never been a better time to be an internal communicator.
We have a unique 360 degree objective view of an organisation. This insight and influence informs business strategy, culture and behaviour and impacts on the important relationship between an organisation and its people, between leaders and employees. We mobilise employees to make a difference. We explain and clarify, excite and inspire, engage and connect.
It’s a specialist, expert role and the IoIC increasingly sees people coming into IC with diverse skills and expertise from outside the industry.  They’re drawn to senior, generalist IC roles responsible for strategy, planning and content and to more specialist areas such as digital workplace, analytics and creative.
The best communicators are curious: they want to get under the skin of an organisation and its people, to find what inspires and connects and how to channel this knowledge into effective communications that reach and engage audiences wherever they are.
The best communicators are trusted: they are knowledgeable, trusted advisors to the senior team that’s also close to the business. A partner valued for their impact, insight and skills.
The IoIC provides support for internal communicators at every stage of their career development through courses, qualifications and events throughout the year, all over the UK.
It’s a supportive network, championing best practice and standards and helping members to demonstrate the value of great internal communication.
*Research findings by IoIC 2016




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