A recent IoIC survey showed that there are now more than 45,000 people working in internal communication in the private sector alone.
When the British Association of Industrial Editors was established in 1949, internal communication was largely about reporting on company news and downloading messages from the Board. How things have changed.
Increased awareness of the value of effective internal communication to achieving business objectives, along with changing employee expectations and a greater focus on two-way communication, have resulted in much more value being placed on strategic IC roles.
There’s an increasing number of senior, generalist IC roles, coupled with a plethora of opportunities in more specialist areas. The rise of digital communication, including a greater focus on social media, apps and ESNs, have all meant new types of jobs and new challenges for IC professionals.
Broader and more strategic communication responsibilities have made for exciting and varied careers, but also challenges and responsibilities. Senior management increasingly want evidence that IC activities are successfully supporting the organisation in meeting its business objectives. The greater variety of tools and channels require fine judgment in making the right choices for specific situations and audiences.
Communicators need to understand their businesses beyond pure communication skills and to inspire confidence, if they want to be trusted advisors to the senior team.
And, of course, understanding what it means to be an ethical communicator is vital at all career stages.
IoIC is here to ensure internal communicators have the right knowledge and skills at all career stages, through courses, qualifications and events throughout the year.