Accelerate Part Two: Virtual Learning

Details

Delivered over two days of interactive online webinars, discussions and practical exercises, Accelerate Part Two is focused on driving change, demonstrating value and becoming a trusted advisor. The course equips practitioners with the learning they need to add even more value to their organisation and build their reputation. 

Accelerate is particularly aimed at individuals with 1-5 years' of internal communication experience who are looking to take on strategic roles with confidence, but will also benefit more experienced practitioners who wish to fine-tune their skills and gain new insights.

Consisting of seven distinct modules, including a brand new module on managing IC in a post-Coronavirus world, Accelerate Part Two covers: 

Managing and Tracking Communication Projects

Juggling multiple projects is a vital skill for any communicator. To succeed, you need to understand and ‘speak the language’ of project management and be able to apply this in your role.

Research and Evaluation

Internal communication is a business function that’s having to justify its costs. Are you ready? Following this module, you’ll be able to build your own measurement framework and prove your value.

The Fundamentals of Change Communication

Change is everywhere – and communication plays a vital role when major developments are under way. We’ll guide you through the most important thinking in this area and show you what matters most.

Leading Organisations Through Transition

When change and transition happens, organisations need a ‘safe pair of hands’ with the creativity and clarity required to lead employees through uncertainty. Here we’ll explore the psychological journey we need to take people on in order for change to stick.

Driving Engagement Through Leaders and Line Managers

The engagement research underlines the vital role of leaders and managers. In this module, we’ll provide a recipe for building engagement through these two critical groups.

Becoming a Trusted Advisor

Positioning yourself as a trusted advisor is the key to being taken seriously in communication. To build trust, you first need relationships. In this module, we’ll provide a framework for doing this.

Managing IC in a Post-Coronavirus World

The past couple of months have been out of the ordinary. We’ve been both forced and inspired to try out new things and new ways of working – some good, some bad. Now, we’re slowly coming back to a sense of normality. But, you can’t just go back to ‘normal’ – you have to find your ‘new normal’.

This module looks at how the landscape for IC practitioners has changed as a result of Covid-19, how communications can support organisations and employees to find their ‘new normal’ and provides a framework for managing crisis communications.

All participants will also gain: 

• Pre and post course access to Canvas, the IoIC's online learning environment, where they will find all course materials and be able to engage with their fellow participants
• The opportunity to try things out in the workplace before coming back together as a group for discussions and feedback
• A network of like-minded professionals to connect with and learn from

About the trainers

Kevin McDougall

Kevin joined the Gatehouse team in January 2020 and has more than 20 years’ experience across the communications disciplines. He started his agency career in the WPP network, servicing clients such as Virgin Atlantic and Emirates Airlines. Kevin has also held several in-house roles including senior roles at BBC, TfL, Hiscox and KPMG.

Kevin’s role at Gatehouse is to ensure clients receive a world-class service from the team and to open up the potential of the Gallagher network to our clients. Kevin thrives on understanding ‘people’ and enjoys working with clients to work through their real communications problems in order to deliver the best possible business outcomes.

Andy Macleod

Andy joined the Gatehouse team in December 2019 and has over 20 years’ experience in internal and change communications. Over the last 5 years he has partnered with organisations big and small to support their internal communications recruitment needs. Here at Gatehouse, Andy leads our recruitment activity for senior level communications professionals, as well as our training and development programmes in partnership with IoIC and IABC.

Tamara Alhuneidi

Tamara joined the Gatehouse team in April 2016 and has a background in Employee Engagement and Change Management. With a Masters’ degree in Occupational Psychology, she likes to understand what makes organisations tick and what motivates employees to go above and beyond at work. Tamara has been a trainer for the Accelerate course for the past two years and was part of launching the programme for the first time in the US last year.

Delegate feedback

'Accelerate is a great way of consolidating your knowledge and giving you the structure to push the value IC brings to your company upwards'

'Internal comms best practice at its best - filled me with confidence and inspiration to be woking in such an exciting profession'

For more information about the Accelerate programme click here.To book on to part 1 and part 2 and benefit from a discount click here. Please note our training terms and conditions before booking your place.