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Accelerate Parts One & Two: Virtual Learning

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Event Starts
9:30 am on 12th Oct 2021
Event Ends
4:30 pm on 2nd Nov 2021
Standard Price
£2,750.00 + VAT
Members Price
£2,250.00 + VAT
Location
Online

Details

The IoIC has joined forces with employee communication and engagement specialist, Gatehouse, to create Accelerate – a fast track learning and development programme designed to enable internal communicators to translate organisational objectives into meaningful communication strategy. 

 
Delivered over two blocks of two-day virtual masterclasses, including interactive webinars and online discussions and exercises, Accelerate equips practitioners with the learning they need to add even more value to their organisation and build their reputation as trusted advisors. Accelerate is fast-paced, interactive and pragmatic with a focus on equipping delegates with the skills and knowledge needed to deliver practical solutions in their workplace, whilst also exploring the vital theory. Drawing on Gatehouse’s pioneering work in bitesize learning, Accelerate makes the best possible use of practitioners’ time, helping them to achieve their potential as well as their organisational objectives. Accelerate is run as two separate two-day programmes:
 

Accelerate Part One

The Foundations of Strategic Internal Communication, 12 - 13 Oct 

  • The Fundamentals of IC Planning
  • Hardwiring IC to Organisational Goals
  • Advanced Audience Segmentation
  • Making Your Messages Stick
  • Choosing and Using the Right Channels
  • Creativity for Communicators
     

Accelerate Part Two

Driving Change, Demonstrating Value and Becoming a Trusted Advisor, 2 - 3 Nov

  • Managing and Tracking Communication Projects
  • Research and Evaluation
  • LeadingOrganisations through Transition
  • Driving Engagement through Leaders and Line Managers
  • Becoming a Trusted Advisor
  • Managing Internal Communication in a Post-Coronavirus World

 

About the trainers

Kevin McDougall

Kevin joined the Gatehouse team in January 2020 and has more than 20 years’ experience across the communications disciplines. He started his agency career in the WPP network, servicing clients such as Virgin Atlantic and Emirates Airlines. Kevin has also held several in-house roles including senior roles at BBC, TfL, Hiscox and KPMG.

Kevin’s role at Gatehouse is to ensure clients receive a world-class service from the team and to open up the potential of the Gallagher network to our clients. Kevin thrives on understanding ‘people’ and enjoys working with clients to work through their real communications problems in order to deliver the best possible business outcomes.

Eleanor Tweddell

Eleanor Tweddell is a facilitator, coach and writer. After a career of 22 years in corporate communications, including Head of Comms for Virgin Atlantic, Vodafone, Costa Coffee and RAC, Eleanor started her own consultancy with clients including Channel 4, Trinity Mirror and Harvey Nichols, and also founded Another Door which supports people through change, job loss and rethinking their careers.

In November 2020 Penguin published her book, Why losing your job could be the best thing that ever happened to you. Eleanor is also a writer and a podcast host. 

 

Delegate feedback


'The course has been great in providing practical tips to add value to my day job, as well as examples and best practice that I will definitely be implementing'

'This course reinforced my understanding of all the principles of good internal comms and armed me with some great practical tips, tools and techniques that I will apply back in the workplace'

'It's been a great confidence-builder and brilliant to network with fellow communicators. Real food for thought and great tools to take back and apply'

'Accelerate is a great way of consolidating your knowledge and giving you the structure to push the value IC brings to your company upwards'

'Internal comms best practice at its best - filled me with confidence and inspiration to be woking in such an exciting profession'
 
 
 
For more information about the Accelerate programme click here.

Please note our training terms and conditions before booking your place.
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