Awards 2017: The Classes & Categories

Class 1: Strategic Campaigns

We want to see strategic campaigns designed to achieve or support defined corporate or organisational goals.

1a: Best single campaign
1b: Best ongoing campaign
1c: Best change communication (New)
1d: Best crisis campaign (New)
1e: Best storytellling (New)
1f: Best integrated campaign (New)

Please click here to download the entry kit for more detail
Click here to download the entry form

Class 2: Operational Campaigns

We’re looking for campaign work designed to promote compliance with the operational needs of the organisation.

2a: Best operational campaign
2b: Best financial communication (New)

Please click here to download the entry kit for more detail
Click here to download the entry form

Class 3: Best Use of Print 
The emphasis in this class is firmly on quality of execution, but it’s also about how well the printed material has been used to serve your organisational or corporate priorities.

3a: Best feature led magazine up to four issues per year
3b: Best feature led magazine more than four issues per year
3c: News magazine up to four issues per year
3d: News magazine more than four issues per year
3e: Newspaper/newsletter
3f: Publication for members
3g: Publication for stakeholders/volunteers etc (New)
3h: Relaunched publication
3i: New publication
3j: One-off publication/special edition (New)

Please click here to download the entry kit for more detail
Click here to download the entry form

Class 4: Best Use of Digital Channels 
The emphasis in this class is firmly on quality of execution, but also about how well the potential of the medium has been used to support your organisational or corporate priorities.

4a: Intranet
4b: Microsite
4c: Ezine
4d: Newsletter/bulletin (New)
4e: Mobile/app
4f: Video
4g: New channel
4h: Best use of internal social media (New)

Please click here to download the entry kit for more detail
Click here to download the entry form

Class 5: Best Use of Design and Imagery 
We define good design as the combination of imagination with fitness-for-purpose, so it’s important that you tell us about that purpose and show how the design was developed to serve it.

5a: Best photographic image
5b: Magazine (news or feature led)
5c: Newspaper/newsletter/ezine
5d: Resign/brand
5e: Illustration/graphic/infographic/conceptual image

Please click here to download the entry kit for more detail
Click here to download the entry form 

Class 6: Best Use of Writing  
We define good writing as the combination of imagination with fitness-for-purpose, so it’s important that you tell us about that purpose and show how the writing served it. 

6a: Best news/BAU writing
6b: Best one-off feature
6c: Bets writing for stakeholder/membership audience (New)
6d: Best writing to support change (New)

Please click here to download the entry kit for more detail
Click here to download the entry form 

Class 7: Innovation 
In this class we’re looking at innovation under two headings: we want to encourage fresh thinking in how you put different communication tools together, and we want to commend ideas that take internal communication into new areas, or show new things that could be possible.

7a: Game changer
7b: Innovative use of media
7c: Success on a shoestring (New)
7d: The one that got away (New)

Please click here to download the entry kit for more detail
Click here to download the entry form

Class 8: Best Event
We want to hear about the overall objective and how the event was planned to meet it.

8a: Best event for an internal audience
8b: Best event for a member/stakeholder audience

Please click here to download the entry kit for more detail
Click here to download the entry form 

Class 9: Team Awards
Whether you are an in-house team or an agency, we're looking for the teams that demonstrate great IC practice.

9a: Best corporate in-house team
9b: Best not for profit team (New)
9c: Best public sector (New)
9d: Best Agency 

Please click here to download the entry kit for more detail
Click here to download the entry form
 

 

 

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