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Coronavirus Guidance

As the only professional body dedicated to internal communication in the UK, we exist to help organisations and people succeed through promoting internal communication of the highest standard.

What helps an entry succeed?

The IoIC awards recognise the best in Internal Communication. The work that demonstrates not only excellent delivery, but also passion and the will to succeed.
The judges are seasoned professionals in the world of comms.
The key things they will be looking for are:
  • A clear articulation of the objectives of the entry and demonstration of how the entrant knows that has been achieved
  • An understanding of how the entry contributes to the strategy or overall aims of the organisation
  • Measures of success - wherever possible these should go beyond generic, qualitative measures (those where the measurement consists of people saying they 'liked' the entry tend not to win)
  • Brevity and a quality entry - whether we like it or not, the entry form is part of the assessment of the quality of work so make sure the form is well written

Please answer the following questions on a separate sheet and attach to your entry:

(Classes 1 – 8)

  • Background (what the organisation does, size, team, etc)
  • (200 words)
  • Goals & Audience (200 words)
  • Planning (300 words)
  • Execution, i.e. creative/execution/content/design/
  • production (1,000 words)
  • Results/evaluation (500 words)


(Class 9 – The Team Awards)

  • Background (agency/team history) (300 words)
  • Context (the factors shaping the work of the team in
  • the 12 month period) (300 words)
  • Execution (describe what was done and why you think
  • it deserves commendation) (500 words)
  • Results/evaluation (500 words)
These are maximum word counts. Feel free to write less. As long as you include sufficient information, brevity is best.

Summary of the rules

All entries must have been produced between 1 January 2016 and 31 March 2017
Entries will be accepted at the discretion of the IoIC Awards Panel and may be switched to another class (without reference to the entrant) if the Panel feels the criteria are more suitableand the entry will fare better in that class
No liability for undelivered or lost entries will be accepted by the Awards organizers
Judging will be completed in May and June 2017 after which all entrants and Award of Excellence winners will be notified
Queries or appeals must be directed to the Chairman of the Awards Committee Panel by 25 August 2017
Rights of final arbitration rest with the Institute’s Chief Executive. Entry fees will not be refunded for any disqualified entry
Class and Gold Award winners will be presented with their trophies at the IoIC Awards dinner on the evening of 29 September at the Intercontinential Hotel, Park Lane in London
Entries are non-returnable and become the property of the IoIC unless otherwise agreed with a written acknowledgement from IoIC
Guidelines for digital channel entrants – intranets, apps, microsites etc

Complete an entry form for each entry and include written supporting information.

Your entry can be accompanied by printouts of online pages or PowerPoint presentations but should also include a link to view the work as seen by the audience.

Intranet entries will only be judged in a net browser, your intranet site will need to be accessible to the judging panel. This is because images, sound and video, animation, accessibility
issues, usability and site structure need to be viewed as seen by the site user.

Our judges can view your entry on-site, but this will incur an additional charge of £500+VAT plus reasonable travel costs. Site visits will last a maximum of one hour, during which time the judge must be allowed at least 15 minutes to make notes unaccompanied.

The IoIC cannot guarantee to judge any entry that is not submitted according to these guidelines and there will be no refund for entries not viewed.

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