Awards Shortlist 2017

We are delighted to announce the shortlist for the

IoIC National Awards 2017: #IoICAwards17

Competition has been fierce and as judges we are encouraged, and amazed, at how the standard improves year on year. All entrants on this list should be immensely proud of what they have achieved with their work. We have seen some truly outstanding pieces of work and in some categories it has come down to the finest of details to decide the winners. We still see strong numbers in the traditional print and event classes and increasingly see high class entries in the digital and campaign classes. It has also been great to see the ingenuity applied in some of our newer classes this year.
 
Some elements are still a struggle – measurement of outcome is still not where it could be and assessing impact against business objectives, despite getting stronger, has some way to go. But that’s where the feedback from our dedicated and expert team of judges can help identify areas to improve.
 
All the shortlisted entrants below will receive an Award of Excellence and are in the running to take top spot in their class when the winners are announced at the Awards Dinner at the Intercontinental Hotel Park Lane, London on 29 September. We would love to see you there and to celebrate with you – last year’s dinner sold out in record time so we recommend you book soon to secure your place.

Justine Stevenson
Awards Chairman
 

The IoIC National Awards 2017 Shortlist


Campaigns
 
Best single campaign 
 
Imrestor Awareness Campaign for Enlanco by Gatehouse
Portal Launch for Informa by MSL
Green Rooms Redesign Launch for Macmillan Cancer Support by Aine Murphy, Claire Westall and the wider Strategic Communications team
My Story for Medical & Healthcare products Regulatory Agency
A bright future with Müller for Müller UK & Ireland  by Communications, Muller
#JabDone for NHS Merseyside by Kenyons
INFORA - Engaging employees in new global digital workspace for PANDORA by Open
The Emily Wilding Davison Building; an icon for Royal Holloway's community for Royal Holloway, University of London
Be The Big Difference for Argos by Synergy Creative
HSBC Bubbles for HSBC by WMW
 
Best ongoing campaign 

Our Strategy for Marston's PLC by 44 Communications and Marston's Group People Communications team
Always Orange: Aggreko Plc for Aggreko Plc
Engaging and inspiring colleagues in our vision and strategy for Aldermore Bank
Maersk 'Values in Action' for Maersk by Open
University Awards for University of Warwick
 
Best change communication 
 
Always Orange: Aggreko Plc for Aggreko Plc
KASPER for Kellogg for Kellogg by Enthuse Communications
Making the Move for Land Securities by Gatehouse
Edwards Vacuum Culture Change for Linda Brewer, Edwards Vacuum by Home
The BIG Conversation for Nationwide Building Society
Be The Big Difference for Argos by Synergy Creative
 
Best crisis campaign 

Pass it on for Williams & Glyn, Royal Bank of Scotland by Internal Comms Team
 
Best storytelling 

IKEA Foundation's IWitness programme for IKEA Foundation by Kindred
My Story for Medical & Healthcare products Regulatory Agency
Our equality, diversity and inclusion story for Nationwide Building Society

Best integrated campaign 
Relaunching British Steel - a joined-up approach for British Steel
A Race along the Rainbow-brick road for JLL UK by JLL UK's Marketing & Communications team
 
Best operational campaign 

3 Seconds for Bluecare by Jaxzyn
#JabDone for NHS Merseyside by Kenyons
INFORA - Engaging employees in new global digital workspace for PANDORA by Open
I own safety for Imperial Brands
 
Feature-led magazine up to four issues a year 

The Globe for Barclaycard by The Barclaycard Channels and Content Team, Write the Talk and 44 communications
Equipping KPMG's thought leaders for KPMG by AB
t (brewed by you) for Tesco by Made By Sonder
Team Talk for Antalis by Sequel Group
RSA Journal for Royal Society for the encouragement of Arts, Manufactures and Commerce by Wardour
The Review for The Chartered Institute for Securities & Investment by Wardour
 
Feature-led magazine more than four issues a year 
 
Highlights for KPMG for KPMG by AB
Highway for Highways England by beetroot
Your Magazine for Gatwick Airport by beetroot
M&S World for M&S by Made By Sonder
 
News magazine up to four issues a year 
 
MUSnews for Morrison Utility Services by Morrison Utility Services Communications Team
Connected magazine for EDF Energy by Redhouse Lane
PIE Magazine for Waterman Group by Waterman Group
 
News magazine more than four issues a year 
 
Fusion - keeping the frontline in the picture for Hitachi by AB
On the Move for Transport for London for TfL by AB
Powerlines for Western Power Distribution by Western Power Distribution and Communique Writing and Design
 
Newspaper/newsletter 
 
Keeping the nation's posties informed and engaged for Royal Mail by AB
The Source for ACWA Power by Emperor
The Lot for Jewson by Pressgang
Rolls-Royce World for Rolls-Royce by Pressgang
'Delivering our Future' employee newspaper for Tata Steel, Strip Products UK
 
Publication for members
 
A&O Alumni Network Yearbook 2016 for Allen & Overy by A&O Alumni Network, 44 Communications and Luminous
Pi for Howden by beetroot
CIBSE Journal for CIBSE by CPL
Heart Matters for British Heart Foundation by Wardour
 
Publication for stakeholders/volunteers etc 
 
Gridline for National Grid by Made By Sonder
Connections for Govia by Sequel Group
 
Relaunched publication 
 
Steel Matters - a new start for British Steel
Field Sales Guide for Nestle by Jaxzyn
2W for Wales & West Utilities by Pages Creative
Team Talk for Antalis by Sequel Group
SGNmail for SGN Ltd
Infoworks for Laing O'Rourke by Wardour
ONE for Cobham by Wardour
 
New publication 
 
Highway for Highways England by beetroot
PIE Magazine for Employees by Livelo
 
One-off publication/special edition 
 
BG Group Links commemorative book for British Gas by AB
Welcome to Informa brochure for Informa by Greenfisher
 
Intranet
 
Ariel - an internal news portal for the people, by the people for BBC
Etisalat Intranet for Etisalat
 
Microsite
 
The Big Questions Answered for British American Tobacco
World Magazine for Clifford Chance by Sequel Group
Heart Matters for British Heart Foundation by Wardour
 
Ezine 
 
Helping managers bridge the gap for KPMG by AB
KFI for Kerry Foods by Sequel Group
My Globe for Barclays by Wardour
 
Newsletter/bulletin 
 
Talk2 for Carestream by GVMC Limited
 
Mobile/app 
 
My Comms app for Clydesdale and Yorkshire Bank by Internal Communications and Engagement
Event Engagement App for Nationwide Building Society
LEAD20 for Coloplast by Open
SGNapp for SGN Ltd
 
Video 
 
Vodafone - The Red Line for Vodafone Internal Communications team by Vodafone Internal Communications team, 44 Communications and Steve Fisher video
Faces of Imperial Brands for Imperial Brands
L&G tv docu-series - Our Purpose: building a positive future for everyone for Legal & General Group by Supported by Vintra
HSBC: Fighting Financial Crime for HSBC by HSBC / MerchantCantos
HSBC NOW: Jennifer's Wedding for HSBC by HSBC / MerchantCantos
Change Ability for Mondelëz International by Purple Monster
Inside Vaccines. Using film to overcome the M&As for GlaxoSmithKline (GSK) by Radley Yeldar
Mental health awareness video for Clifford Chance by Sequel Group
TransPennine Express and Studio North: Platform Providers for TransPennine Express by Studio North
Renewi teaser and Day One video for Renewi by Wardour
Heart valve animation in Heart Matters for British Heart Foundation by Wardour
Complaints: Own Them for AIB by Write the Talk
 
New channel 
 
Insight for Royal Mail for Royal Mail by AB
My Comms app for Clydesdale and Yorkshire Bank by Internal Communications and Engagement
Brand News for Imperial Brands
Nissan Insider: Creating a Dialogue with the Hard to Reach for Nissan by Nissan with Beem
The Once Show for Northumbrian Water Group by Northumbrian Water Group
Stay Connected for Arqiva by Pages Creative
HSBC Loopster for HSBC by WMW
Spotlight for Mercedes Benz by Words & Pictures
 
Best use of internal social media (ESN, Yammer, Chatter etc) 
 
Putting listening into action with Facebook for London Ambulance Service
 
Magazine (news or feature led) 
 
The Globe for Barclaycard by The Barclaycard Channels and Content Team and 44 communications
The Place for Marston's PLC by 44 Communications
Fusion - keeping the frontline in the picture for Hitachi by AB
Pi for Howden by beetroot
The Log for BALPA by CPL
Messenger magazine for Markerstudy Group by Group Marketing & Communications (in-house)
Team Talk for Antalis by Sequel Group
Heart Matters for British Heart Foundation by Wardour
Infoworks for Laing O'Rourke by Wardour
RSA Journal for Royal Society for the encouragement of Arts, Manufactures and Commerce by Wardour
 
Newspaper/newsletter/ezine 
 
The Point for EDF Energy by EDF Energy and 44 Communications
Heathrow Life for Heathrow by beetroot
 
Redesign/rebrand 
 
Better reflecting today's Royal Mail for Royal Mail by AB
Orientation Program for Bluecare by Jaxzyn
Business Updates for Lantmännen Unibake UK by Lantmännen Unibake UK
ONE for Cobham by Wardour
 
Best photographic image 
 
Transport for London thermic welding team for TfL by AB
Outside In - My Paralympic journey for RBS by beetroot
 
Illustration/graphic/infographic/conceptual image 
 
Enter the dragons for British Parking Association by CPL
Connect magazine, commercial services cover and spread for Pension Protection Fund by Sequel Group
'Working history' in RSA Journal for RSA by Wardour
 
Best news/BAU writing 
 
We create great content for beetroot by beetroot
The Patch for Cadent by Made By Sonder
We're News for News UK by Neal Harrington
Portfolio of news and BAU writing for NatWest Markets by NatWest Markets Business Communication
 
Best one-off feature 
 
Jay Marie Bailey, Transgender Lead for Carillion plc (Services) by 44 Communications
"Being me…" - Wendy's story of coming out as transgender for Network Rail by Network Rail and beetroot
"Running helps me forget I have a terminal illness" for RBS by beetroot
"An important part of who I am" - Martin's story for Highways England by beetroot, Highways England and Martin Sherlock
'Working history' in RSA Journal for RSA by Wardour
 
Best writing for stakeholders/membership audience 
 
Gridline for National Grid by Made By Sonder
Beauty and the Brexit for BABTAC's Vitality Magazine by Louise Birkett
 
Best writing to support change 
 
A vision for the future and change, done differently for RBS by beetroot
Jaxzyn Quarterlies for Jaxzyn by Jaxzyn
'My life on batteries' in Heart Matters for British Heart Foundation by Wardour
On the Menu for Greencore Group by Words&Pictures
 
Game changer 
 
Field Sales Accreditation App for Unilever by 27partners
Ariel - a new way to engage our people for BBC
Pension Communications for BNP Paribas - Taking the long view for BNP Paribas by blue goose
Edwards Vacuum Culture Change for Linda Brewer, Edwards Vacuum by Home
Your Space - Manager Engagement Programme for NATS by The Surgery
 
Innovative use of media 
 
McDonald's - Bringing good times to crew for McDonald's by blue goose
Technology Recognition for BP Technology by BP Technology Communications
4Sight Competition for EY Assurance by EY Communications & Engagement Team
NatWest Markets Upload - Advent Calendar for NatWest Markets by NatWest Markets Business Communication and Sequel Group
Heitrack Heineken for Heineken by Sequel Group
 
Success on a shoestring 
 
Communicating the Biggest Learning and Development Change in Alshaya's History for Alshaya
Brand News for Imperial Brands
Taming The Hydra: Diageo Consumer Planning's 'The Friday Feed' for Diageo Global Consumer Planning by Maxine Napal, Diageo Consumer Planning
 
The one that got away 

2017 Play With Care Illustration for Mattel by Jaxzyn
 
Best event for an internal audience 
 
EE Conference for EE by drp
We are Ingeus for Ingeus
Winter Wonderland at MyCSP for MyCSP by MyCSP
Our BIG Event for Nationwide Building Society
Limitless for Virgin Media Business by Top Banana
 
Best event for a member/stakeholder audience 
 
Spit Happens for Loughborough University by Loughborough University
 
Best corporate in-house team 
 
EY (UK&I) Communications & Engagement Team
Imperial Brands' IC Team - small but perfectly formed
SGN Ltd Internal Communications team
VIMN UK Internal Comms team
 
Best not for profit team 
 
Aster Group communications team
National Trust Internal Communications
 
Best public sector team 
 
MHRA Internal Communications Team
 
Best agency 
 
44 Communications
Gatehouse
Top Who? - Top Banana
Words&Pictures
 

Sponsors

Platinum Sponsors

Sequel    DRP   
 

Gold Sponsors

Pressgang   The Blue Ball Room   


   AB Publishing                





Proud Supporter of


 

Silver Sponsors

Beetroot  WMW



                        


 
 
 

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