Upcoming Courses

Advanced Writing Skills for the Internal Communication Professional

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Event Date
5th Mar 2020
9:30 am - 5:00 pm
Standard Price
£485.00 + VAT
Members Price
£375.00 + VAT

Helen Deverell

Central London. Venue TBC


As internal communication plays an increasingly strategic role inside organisations, simply being a good writer is no longer enough.

We also need to know how to break the rules to make writing more engaging. We need to be able to find and tell compelling stories and shape strategic content. We need to have the confidence to help leaders tell their stories and understand how writing can influence behaviour in positive way. We also need to understand how to make our writing more inclusive and be conscious of approaching writing in an ethical way.

This one-day workshop provides you the skills, knowledge and confidence to take a more strategic approach to your writing.



At the end of the course, participants will:                                                                                                                      

  • understand how taking a strategic approach to writing can impact business success                                                                   
  • know how to apply a more strategic approach to writing in their day-to-day role
  • have confidence in their ability to advise senior stakeholders on strategic content


The course will cover


  • How to break the rules for more engaging writing
  • Storytelling
  • Corporate narrative
  • How to help leaders tell stories
  • How writing can influence behaviour
  • Cognitive context
  • How to make writing more inclusive
  • Advanced editing
  • Ethical writing


About the trainer


Helen Deverell has written and edited content for 50 plus organisations including Grant Thornton, The Guardian, Royal Mail Group, Pinsent Masons, 3i, Tesco, ScottishPower, Barclays, Oxford University Press, The World Gold Council, Selecta, Avon, KPMG, and Sainsbury's over her 12-year career in internal communication.

Helen combines her writing skills and experience with her internal communication insight to provide attendees with the capabilities they need to write for internal audiences.

Helen is also an award-winning internal communicator, a Fellow of the IoIC, a regular internal communication blogger and a frequent industry award judge.



Please note our training terms and conditions before booking your place.

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