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Trust me, I’m an internal communicator…

You can find opinions on literally every topic on the internet – who do you trust? How come some people appear more credible and trustworthy than others – and what lessons for us are there? In the 4th century BC, Aristotle wrote his treatise 'Rhetoric' in which he named three elements or 'proofs' of persuasion: Logos (logic/sense), Pathos (emotiona...
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