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Messaging – more important than ever

In a world where our colleagues have access to so many channels, clarity about messages is essential if we can hope to have impact says author and consultant Liam FitzPatrick. I recently did a simple audit of comms channels for an international organisation and was struck by the massive volume of channels available.When I started in PR and Comms a ...
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Messaging - it all starts with the DO and the WHO

Developing messages with impact is not that widely spoken about or covered in communications textbooks. But, says Liam FitzPatrick, if you start with the end in mind, it's not that challenging; as long as the outcome resonates with your audience. Here's an experience most communicators will recognise. A colleague or a client asks you for help on a ...
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