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The three levels of ROI of IC campaigns

There are three levels of return on investment (ROI) of IC campaigns: gold, silver and bronze. Gold is financial Silver is behaviouralBronze is engagement To put this into perspective, let's say you were launching a healthcare cashback scheme. You know, where employees can claim money back for dentists, opticians, massages etc. Your organisation wi...
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Vlog series: Leadership Comms Tips

Short vlogs on supporting your leaders to communicate better with your employees. In this series, produced in conjunction with Brand Experiences, IoIC Fellow, Nicholas Wardle, gives tips on how you can encourage your senior leaders to become better internal communicators. Delivering the strategic narrative is a recognised enabler of engagement, but...
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There's a difference between showing what you do and evidencing what you do

According to IoIC's Covid-19 survey, internal communicators are 'confident that their work in recent weeks has increased their presence and improved their reputation'. This is a nice soundbite but jars rather with what I am hearing and reading about many IC pros being made redundant. It's true that many professions will, sadly, suffer redundancies;...
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The Employee Experience Opportunity

In 2017, Forbes named creating a compelling Employee Experience (EX) as the No 1 HR trend. And yet, as we move into the summer of 2020, the reality is that most organisations do nothing more than pay lip service to employees being their best asset. According to 2018 Gallup figures, only 15% of employees worldwide feel engaged in their work, leading...
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  • 20th April 2022
    2021 was a pivotal year for IoIC As organisations navigated the challenges of “stop-start” and uncertainty from the pandemic, the Institute leaned in to support its members in these continuing...
  • 25th March 2022
        This Year's Komms Klub Award Winners Showcased the Best of the Central and North Region's Talent, Innovation and Expertise. Did your entry make it to the top of the charts? We are...
  • 22nd March 2022
      The IoIC joins British businesses in condemning P&O’s abrupt sacking of 800 workers to replace them with cheaper agency labour.   “While redundancies at a struggling firm may be...

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