The three levels of ROI of IC campaigns

There are three levels of return on investment (ROI) of IC campaigns: gold, silver and bronze. Gold is financial Silver is behaviouralBronze is engagement To put this into perspective, let's say you were launching a healthcare cashback scheme. You know, where employees can claim money back for dentists, opticians, massages etc. Your organisation wi...

Short vlogs on supporting your leaders to communicate better with your employees. In this series, produced in conjunction with Brand Experiences, IoIC Fellow, Nicholas Wardle, gives tips on how you can encourage your senior leaders to become better internal communicators. Delivering the strategic narrative is a recognised enabler of engagement, but...

According to IoIC's Covid-19 survey, internal communicators are 'confident that their work in recent weeks has increased their presence and improved their reputation'. This is a nice soundbite but jars rather with what I am hearing and reading about many IC pros being made redundant. It's true that many professions will, sadly, suffer redundancies;...

In 2017, Forbes named creating a compelling Employee Experience (EX) as the No 1 HR trend. And yet, as we move into the summer of 2020, the reality is that most organisations do nothing more than pay lip service to employees being their best asset. According to 2018 Gallup figures, only 15% of employees worldwide feel engaged in their work, leading...