What difference does an IC qualification make?

I currently work for one professional body and volunteer for another, so you won't be surprised that I think professional standards and vocational qualifications are important things. Both organisations (the CIPD and the IoIC) are dependent upon lots of people agreeing with me in order to function. But I don't believe this because I am involved in ...

A familiar question to start: in the future, will internal communication (IC): A) become more distinct as a profession? B) increasingly merge with other professions? C) cease to exist entirely? Taking one of those viewpoints and arguing it is a perennial source of conference speeches and blog posts in the IC world. And yes, I realise that is exactl...

So here's a thing. I have 8,760 hours in a year (you probably do as well). I sleep for about seven and a half hours a night (assuming I'm not woken up by one of my children… which I frequently am… but let's say seven and a half). So that's 2,750 hours when I'm not conscious. Leaving me with 6,010 hours of time to actually do stuff. I spend about 10...

What does it mean to be a professional? When you hire someone to plan an extension on your house, draft your will or advise you on a mortgage, you want to know a bit about their credentials. You want to be assured that they know what they're doing and you can trust what they say. After all, these are all important things right? Internal communicati...