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IoIC
 
 
 

The three levels of ROI of IC campaigns

There are three levels of return on investment (ROI) of IC campaigns: gold, silver and bronze. Gold is financial Silver is behaviouralBronze is engagement To put this into perspective, let's say you were launching a healthcare cashback scheme. You know, where employees can claim money back for dentists, opticians, massages etc. Your organisation wi...
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195 Hits
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Implementing Empathetic Listening While Communicating at Work

Communication is a critical aspect of a healthy workplace — especially with so many people working remotely in the wake of the COVID-19 crisis. If you oversee or are part of a remote work team, it's important that you make an effort to genuinely implement empathetic listening while virtually at work. Learning to actively listening To many people — ...
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329 Hits
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​Steps on the Road to Recovery

Eight months on, as many organisations and businesses continue their brave journey navigating the seemingly never-ending pandemic crisis, there's also the need to look at ways to engage with the workforce and help them through the recovery process. The FutureNet committee members were recently joined by crisis communications expert and Director of ...
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108 Hits
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Vlog series: Leadership Comms Tips

Short vlogs on supporting your leaders to communicate better with your employees. In this series, produced in conjunction with Brand Experiences, IoIC Fellow, Nicholas Wardle, gives tips on how you can encourage your senior leaders to become better internal communicators. Delivering the strategic narrative is a recognised enabler of engagement, but...
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578 Hits
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Optimise communication to keep your business productive, sustainable and competitive

The role of internal communications is to inform and engage. However, in the age of information overload, this mission becomes increasingly complicated. According to a survey of 2,000 office employees in the UK, the average office worker misses important or useful information at work four times a week, and 38 per cent miss information at least once...
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430 Hits
1 Comment

Using Communication to Create a Culture of Growth

COVID-19 has completely rewritten the script of daily life both in the short- and long-term. In the present, companies must discover how to successfully conduct business throughout the rest of 2020. However, they must balance dealing with these immediate pressures with addressing long-term uncertainty as well. One of the areas where both current pr...
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603 Hits
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It's a lot of time, money and effort: so, is the IoIC Masters really worth doing?

Spoiler alert – in my opinion it is! But why should you take my word for it? Before I put this blog together (my first ever!), I did what I usually do when faced with a task – I looked at how the best do it, to see what nuggets I can recycle *cough* steal. Almost all suggested you should share your experiences honestly and authentically, so the rea...
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402 Hits
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Video provides an opportunity to show employees how the workplace is been prepared for their return

The return to the workplace may be a strange and concerning one for many employees. As internal comms leaders, you have a responsibility to prepare people for the return in a way that not only reassures them, but also empowers them to take control of their own care in the workplace. Organisations need to provide confidence that premises aren't just...
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337 Hits
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From presenter to practitioner…

I've been working in internal communication roles since I graduated university as a journalist in 2008. Like many internal communication practitioners, I sort of fell into the profession by accident. During university, I was working as a radio presenter across Scotland. When I graduated, along with my presenting gig, I took on a job in the station'...
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311 Hits
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Garner support and trust in yourself for an insightful, immersive experience

I had extensive experience of writing communications plans for large scale technology rollouts: campaign planning and audience considerations were really important facets of the work I did, but these were always limited to projects. As a consultant I would swoop in with frameworks of how organisational changes would impact employees, with lots of c...
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339 Hits
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Day-to-day work life and experience of the pandemic

The Beginning It is fair to say the role of IC has had to adapt rapidly to the unfolding events of the last six months; a situation that has shaken the core of every business up and down the country. Put simply, the world has changed and so has the landscape of business. The need of good internal communication has never been so critical in the work...
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388 Hits
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People managers need the right communication skills to bring colleagues together

Overnight, businesses across the UK had to send their workforces home when the government enforced lockdown. The past five months have brought highs and lows, challenges and learnings – but this period will likely change the way many of us work forever. One thing that we have all missed is human contact – interactions with colleagues, friends, exte...
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735 Hits
1 Comment

Getting a membership with the IoIC seemed like the obvious choice

Just over two years ago I made the conscious decision to move back into a role that focused purely on internal communications. My time in PR and public affairs was insightful and incredibly beneficial to my career development, yet I knew deep down that internal communications was my true passion. Having made that decision, I took a leap out of my c...
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473 Hits
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My Masters has given me the knowledge and confidence to have better discussions with senior managers

When deciding whether to take on the challenge of a Masters degree on top of a full time job and a busy life, asking yourself why is a very good place to start. For me it was a solidify my career change and gain a deep understanding of internal comms. I have built my career doing press relations and PR but in the last couple of years I switched to ...
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370 Hits
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IoIC membership has taken my communication to new heights!

Back in 2018, faced with the daunting prospect of enhancing a communication strategy with limited 'internal communication' experience, a Google search introduced me to the IoIC. Soon after, with a lot of research and IoIC training courses under my belt, I was equipped with a foundation knowledge, a membership to the IoIC community and an eagerness ...
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561 Hits
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Internal communicators must make the transition to a ‘future normal’

After months of experimenting with the "work-from-home" approach, our attention now turns to how we will thrive in the post pandemic workplace or, as I call it, "the future normal". This phase presents an opportunity for internal communicators to rethink the employee experience in ways that respect individual differences – home lives, skills and ca...
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1131 Hits
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IoIC Masters in Internal Communication Management (2019)

Time has truly flown by since I handed in my final Masters assignment in September 2019. In fact, looking back, the entire 12-month programme passed so quickly that combining it with full time work now feels far more achievable than perhaps it did at the time! In my hybrid internal communications and employer branding role at the Italian energy com...
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371 Hits
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There's a difference between showing what you do and evidencing what you do

According to IoIC's Covid-19 survey, internal communicators are 'confident that their work in recent weeks has increased their presence and improved their reputation'. This is a nice soundbite but jars rather with what I am hearing and reading about many IC pros being made redundant. It's true that many professions will, sadly, suffer redundancies;...
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362 Hits
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7 Ways To Overcome Employee Resistance To Change

Change in a company is supposed to be for the greater good and or what's best for the company itself, right? Though, change may not be good for everyone in your workforce. In fact, employees have the right to question company changes, if they don't like what they're seeing; and, they have the right to suggest any alternatives that can alleviate any...
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1174 Hits
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Woah, Bodyform. Why authenticity is communications’ lifeblood.

If you haven't seen it, stop what you're doing, and allow yourself an uninterrupted 3 minutes 18 seconds to absorb this. Done? Welcome back. The devastation of a failed pregnancy, the agony of endometriosis, the ecstasy of physical intimacy. All the pleasures, monthly pains and milestones from the first unnerving spots of blood through to the fiery...
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631 Hits
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