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How diversity and inclusion has an effect on employee engagement

Employee engagement goes way deeper than our teams turning up to work each day and getting the job done to a good standard. Did you know that high performers can hit their targets and be high-functioning team members without ever being engaged? Is engagement all about performance? Engagement measures whether our employees feel a true connection to ...
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5 ways to make your communications more inclusive

It takes more than a quick read through your diversity and inclusion policy to make sure that you and your team are living the values it outlines, and communication is an area where to you can make a real difference to how connected and involved everyone in your organisation feels. It is vital that you are not being too complacent when it comes to ...
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281 Hits
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Reliance on Cascading to Achieve Shared Meaning

The idea behind cascading is deceptively simple: that a set of messages defined at the top of the organization can move down through the hierarchy with no loss of meaning as they reach the bottom. The underlying logic for cascading is based on the idea that everyone will do as they are told, say the same thing as the process moves forward, and natu...
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Careless language when moving from “purpose” through to “priorities”

The terms "purpose", "vision", "mission", "principles" and "priorities" all convey certain types of organizational intent. But without a shared understanding of what those words mean in practice across functions, teams and geographies, the power and that intent can easily get muddled. Part of the problem is in the architecture of business language ...
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387 Hits
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What sabotages alignment?

This is the first in a special short series of blogs, entitled 'Communication Traps that Sabotage Alignment'    Alignment is a hot topic in the business world these days. But if alignment means "people are able to make decisions and take actions that line up with the wider organization's strategy and priorities," where does it all go bad?...
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395 Hits
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Different Ways to Create a Communicative Remote Work Culture

Remote operations are becoming a more familiar aspect of our business landscape. While the COVID-19 pandemic may have forced many companies to unexpectedly adjust to this method, many more are discovering the economic and social benefits of working from home, period. One study even suggests that 16% of employees who have recently moved to remote pr...
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552 Hits
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The creative era of corporate social responsibility

 Our creative industries are in desperate need of support. Thanks to lockdown restrictions imposed to prevent the spread of coronavirus, most entertainment venues are now closed. Nightclubs are serving food at tables in order to just stay open. Cinemas are closing their doors. Gigs and festivals aren't being booked. Panto season was cancelled ...
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352 Hits
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Our future as a profession is bright

It has not been a year any of us planned or even saw coming but as 2020 draws to a close and I take a moment to look back at what has happened, what we have achieved, what we have learnt and the impact this has had on our professional and personal lives, it is all quite overwhelming to process.  But as I try to process, the thoughts and emotio...
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431 Hits
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2020 according to FutureNet

Becky Leonard, FutureNet committee member, looks back and celebrates what the network – and indeed the entire IC profession – has achieved in 2020. Eleven years, sorry months ago, I wrote up FutureNet's resolutions for 2020. Let's get 2020 off to the best start possible, wide-eyed, un-socially distanced Becky said. But as I opened the blog today, r...
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292 Hits
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The three levels of ROI of IC campaigns

There are three levels of return on investment (ROI) of IC campaigns: gold, silver and bronze. Gold is financial Silver is behaviouralBronze is engagement To put this into perspective, let's say you were launching a healthcare cashback scheme. You know, where employees can claim money back for dentists, opticians, massages etc. Your organisation wi...
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402 Hits
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Implementing Empathetic Listening While Communicating at Work

Communication is a critical aspect of a healthy workplace — especially with so many people working remotely in the wake of the COVID-19 crisis. If you oversee or are part of a remote work team, it's important that you make an effort to genuinely implement empathetic listening while virtually at work. Learning to actively listening To many people — ...
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495 Hits
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​Steps on the Road to Recovery

Eight months on, as many organisations and businesses continue their brave journey navigating the seemingly never-ending pandemic crisis, there's also the need to look at ways to engage with the workforce and help them through the recovery process. The FutureNet committee members were recently joined by crisis communications expert and Director of ...
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244 Hits
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Vlog series: Leadership Comms Tips

Short vlogs on supporting your leaders to communicate better with your employees. In this series, produced in conjunction with Brand Experiences, IoIC Fellow, Nicholas Wardle, gives tips on how you can encourage your senior leaders to become better internal communicators. Delivering the strategic narrative is a recognised enabler of engagement, but...
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736 Hits
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Optimise communication to keep your business productive, sustainable and competitive

The role of internal communications is to inform and engage. However, in the age of information overload, this mission becomes increasingly complicated. According to a survey of 2,000 office employees in the UK, the average office worker misses important or useful information at work four times a week, and 38 per cent miss information at least once...
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561 Hits
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Using Communication to Create a Culture of Growth

COVID-19 has completely rewritten the script of daily life both in the short- and long-term. In the present, companies must discover how to successfully conduct business throughout the rest of 2020. However, they must balance dealing with these immediate pressures with addressing long-term uncertainty as well. One of the areas where both current pr...
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746 Hits
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It's a lot of time, money and effort: so, is the IoIC Masters really worth doing?

Spoiler alert – in my opinion it is! But why should you take my word for it? Before I put this blog together (my first ever!), I did what I usually do when faced with a task – I looked at how the best do it, to see what nuggets I can recycle *cough* steal. Almost all suggested you should share your experiences honestly and authentically, so the rea...
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480 Hits
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Video provides an opportunity to show employees how the workplace is been prepared for their return

The return to the workplace may be a strange and concerning one for many employees. As internal comms leaders, you have a responsibility to prepare people for the return in a way that not only reassures them, but also empowers them to take control of their own care in the workplace. Organisations need to provide confidence that premises aren't just...
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416 Hits
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From presenter to practitioner…

I've been working in internal communication roles since I graduated university as a journalist in 2008. Like many internal communication practitioners, I sort of fell into the profession by accident. During university, I was working as a radio presenter across Scotland. When I graduated, along with my presenting gig, I took on a job in the station'...
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380 Hits
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Garner support and trust in yourself for an insightful, immersive experience

I had extensive experience of writing communications plans for large scale technology rollouts: campaign planning and audience considerations were really important facets of the work I did, but these were always limited to projects. As a consultant I would swoop in with frameworks of how organisational changes would impact employees, with lots of c...
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410 Hits
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Day-to-day work life and experience of the pandemic

The Beginning It is fair to say the role of IC has had to adapt rapidly to the unfolding events of the last six months; a situation that has shaken the core of every business up and down the country. Put simply, the world has changed and so has the landscape of business. The need of good internal communication has never been so critical in the work...
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486 Hits
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