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Messaging – more important than ever

In a world where our colleagues have access to so many channels, clarity about messages is essential if we can hope to have impact says author and consultant Liam FitzPatrick. I recently did a simple audit of comms channels for an international organisation and was struck by the massive volume of channels available.When I started in PR and Comms a ...
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Meeting Your Remote Team’s Mental Health Needs

The COVID-19 pandemic has caused remote working to become the norm for thousands. Employees and employers alike are enjoying several benefits that go along with remote work. It can increase productivity and provides flexibility while saving many businesses money. Working from home can also reduce stress and put more of a focus on communicative empl...
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Finding time for strategy amidst the whirlwind

Each year when the Gallagher and IoIC State of the Sector report is released, there is a level of consternation about the absence of long-term strategic planning in internal communication (IC). According to the 2021 report only 40% of IC teams had a plan any further ahead than one year. Putting aside debate about how far ahead IC teams should be lo...
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Mental Health Awareness Week: FutureNet recommends…

This Mental Health Awareness Week, the FutureNet committee has been talking all about what mental health and wellbeing means for us as internal communicators. Mental health and wellbeing is a wide-ranging, important and sensitive area so it can be difficult to know where to start when it comes to planning your communications. Particularly as employ...
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Why you might need to change your internal communication strategy in a post-pandemic world

If nothing else, 2020 was a source of massive communication shifts among businesses of all industries. To meet the needs of rapid virtual changes, companies have had to adopt new internal communication strategies, ranging from hiring processes to various day-to-day operations. As the dust begins to settle somewhat, it is necessary for businesses to...
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Messaging - it all starts with the DO and the WHO

Developing messages with impact is not that widely spoken about or covered in communications textbooks. But, says Liam FitzPatrick, if you start with the end in mind, it's not that challenging; as long as the outcome resonates with your audience. Here's an experience most communicators will recognise. A colleague or a client asks you for help on a ...
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Could MS Teams be the silver bullet in internal communications?

We are all well aware that the environment for communicating with colleagues internally has changed dramatically. Blending electronic, hard copy and face-to-face communications, widely regarded as the best way to connect and engage, now looks more like full-time video or telephone calls, email and perhaps WhatsApp groups. In-person meetings, forums...
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Leadership styles and how they impact internal communications

The fact is, internal communications have technical, emotional, and philosophical benefits throughout businesses. Employees that recognise a strong culture of communication with management tend to be more satisfied. A robust, directed strategy for internal communications can adjust the workforce mindset in a way that stimulates growth. But an effec...
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How diversity and inclusion has an effect on employee engagement

Employee engagement goes way deeper than our teams turning up to work each day and getting the job done to a good standard. Did you know that high performers can hit their targets and be high-functioning team members without ever being engaged? Is engagement all about performance? Engagement measures whether our employees feel a true connection to ...
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5 ways to make your communications more inclusive

It takes more than a quick read through your diversity and inclusion policy to make sure that you and your team are living the values it outlines, and communication is an area where to you can make a real difference to how connected and involved everyone in your organisation feels. It is vital that you are not being too complacent when it comes to ...
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734 Hits
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Reliance on Cascading to Achieve Shared Meaning

The idea behind cascading is deceptively simple: that a set of messages defined at the top of the organization can move down through the hierarchy with no loss of meaning as they reach the bottom. The underlying logic for cascading is based on the idea that everyone will do as they are told, say the same thing as the process moves forward, and natu...
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Careless language when moving from “purpose” through to “priorities”

The terms "purpose", "vision", "mission", "principles" and "priorities" all convey certain types of organizational intent. But without a shared understanding of what those words mean in practice across functions, teams and geographies, the power and that intent can easily get muddled. Part of the problem is in the architecture of business language ...
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What sabotages alignment?

This is the first in a special short series of blogs, entitled 'Communication Traps that Sabotage Alignment'    Alignment is a hot topic in the business world these days. But if alignment means "people are able to make decisions and take actions that line up with the wider organization's strategy and priorities," where does it all go bad?...
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559 Hits
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Different Ways to Create a Communicative Remote Work Culture

Remote operations are becoming a more familiar aspect of our business landscape. While the COVID-19 pandemic may have forced many companies to unexpectedly adjust to this method, many more are discovering the economic and social benefits of working from home, period. One study even suggests that 16% of employees who have recently moved to remote pr...
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The creative era of corporate social responsibility

 Our creative industries are in desperate need of support. Thanks to lockdown restrictions imposed to prevent the spread of coronavirus, most entertainment venues are now closed. Nightclubs are serving food at tables in order to just stay open. Cinemas are closing their doors. Gigs and festivals aren't being booked. Panto season was cancelled ...
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Our future as a profession is bright

It has not been a year any of us planned or even saw coming but as 2020 draws to a close and I take a moment to look back at what has happened, what we have achieved, what we have learnt and the impact this has had on our professional and personal lives, it is all quite overwhelming to process.  But as I try to process, the thoughts and emotio...
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2020 according to FutureNet

Becky Leonard, FutureNet committee member, looks back and celebrates what the network – and indeed the entire IC profession – has achieved in 2020. Eleven years, sorry months ago, I wrote up FutureNet's resolutions for 2020. Let's get 2020 off to the best start possible, wide-eyed, un-socially distanced Becky said. But as I opened the blog today, r...
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The three levels of ROI of IC campaigns

There are three levels of return on investment (ROI) of IC campaigns: gold, silver and bronze. Gold is financial Silver is behaviouralBronze is engagement To put this into perspective, let's say you were launching a healthcare cashback scheme. You know, where employees can claim money back for dentists, opticians, massages etc. Your organisation wi...
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516 Hits
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Implementing Empathetic Listening While Communicating at Work

Communication is a critical aspect of a healthy workplace — especially with so many people working remotely in the wake of the COVID-19 crisis. If you oversee or are part of a remote work team, it's important that you make an effort to genuinely implement empathetic listening while virtually at work. Learning to actively listening To many people — ...
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604 Hits
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​Steps on the Road to Recovery

Eight months on, as many organisations and businesses continue their brave journey navigating the seemingly never-ending pandemic crisis, there's also the need to look at ways to engage with the workforce and help them through the recovery process. The FutureNet committee members were recently joined by crisis communications expert and Director of ...
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  • 18th June 2021
    IoIC has launched a new space for members on its website, with an online community for users to interact and get access to IC insight that can help them develop their careers. In response to...
  • 10th June 2021
    The IoIC is sad to learn of the passing of Tony Buckley, founder of internal communication agency AB. One of the first agencies in the UK to specialise in employee communication, AB –...
  • 3rd June 2021
      IoIC Fellows are recognised experts in our profession. They’re welcomed into our Fellowship community and are involved – through our strategic projects, advisory groups or round table forums...
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