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The erosion of trust and the power of communications to rebuild it

Institutions used to be trusted pillars of society. The financial crisis damaged the reputations of many professions and companies. They became places that could no longer be dependable to 'do the right things'. The 2018 Edelman Trust Barometer highlights once again that people continue to mistrust business, government, NGOs and the media. I argue ...
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Dare to be diverse or risk losing trust

Hi there, my name is Oluwatobiloba Kolawole-Olutade. It's a long and beautiful name meaning God is a big God. But you can call me Tobi. When I was invited to talk about trust in communications my first thought was how can I, an intern, a newbie to the communications world, expect an audience of comms pros to trust me? I figured the best way to earn...
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Trust me, I’m an internal communicator…

You can find opinions on literally every topic on the internet – who do you trust? How come some people appear more credible and trustworthy than others – and what lessons for us are there? In the 4th century BC, Aristotle wrote his treatise 'Rhetoric' in which he named three elements or 'proofs' of persuasion: Logos (logic/sense), Pathos (emotiona...
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How to drive internal change by calculating trust

Driving change across an organisation needs internal champions. There's no way that a single individual can communicate and inspire every stakeholder across the business to buy into a new process or technology. It takes a team of people to amplify the message as well as make it relevant for every level of the business. But the question is, who do y...
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