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2020 according to FutureNet

Becky Leonard, FutureNet committee member, looks back and celebrates what the network – and indeed the entire IC profession – has achieved in 2020. Eleven years, sorry months ago, I wrote up FutureNet's resolutions for 2020. Let's get 2020 off to the best start possible, wide-eyed, un-socially distanced Becky said. But as I opened the blog today, r...
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Why my job in internal communications means I never get the ‘Sunday Scaries’

My first real job (I don't count the obligatory after school and weekend retail role) was in banking. You'd know it as Santander; back then it was Abbey National.I started in my local branch for a couple of years, before getting my foot in the door at the nearby head office in Milton Keynes by literally applying for every role I thought I could do....
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I can’t think of any other profession that offers such a unique relationship with and insight into all areas of a business.

I love film – so after leaving school I spent some time working as a production assistant and general runner. I was fascinated to learn what it takes to convey powerful messages, brands, or emotions in just a few seconds, on a screen and thoroughly enjoyed the pace and creativity of the industry. As it's a big thing in Germany (that's where I'm fro...
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Internal communications is now a vital part of the employee experience

If you read my school reports, there is a common theme…Lauren loves to talk. From primary school through to secondary and especially in sixth form I surrounded myself with people. I liked to have my voice heard and shout loud for those who weren't as confident. I would describe myself as an average student, with 10 GCSEs, my highest grades were in ...
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Why #IChoseIC

I vividly remember being 16 years old in a "career choices" lesson at school and mainly feeling utterly overwhelmed with all the choices. I barely knew what I wanted to eat that night - how the hell was I supposed to decide so soon what I wanted to do for the rest of my life?! So many of my friends had it all figured out - some aspired to be teache...
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Why I love internal communications – and how I got there

What started as an "add on" to my PR job, has now become my core focus and most fulfilling aspect of my career. As a kid, I always liked writing. I won some junior writing competitions in school and then edited the school paper as a teenager. The University of Victoria, Canada – close to where I was raised in Vancouver – had a very well-regarded cr...
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Keeping the conversation going on mental health

Many organisations focus their mental health communications around set dates such as Mental Health Awareness Week, yet as we have all experience, colleagues need support throughout the year. Many communicators have been reaching out to ask for help and guidance on how to communicate mental health support to colleagues and FutureNet committee member...
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The three levels of ROI of IC campaigns

There are three levels of return on investment (ROI) of IC campaigns: gold, silver and bronze. Gold is financial Silver is behaviouralBronze is engagement To put this into perspective, let's say you were launching a healthcare cashback scheme. You know, where employees can claim money back for dentists, opticians, massages etc. Your organisation wi...
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I love my job. I wouldn't change it. But I am still learning.

Do you know when you're watching the X Factor / The Voice /BGT etc and the wannabe hopeful answers the obligatory "When did you know you wanted to be a singer?" question with something like "I was singing before I could talk" (?!?), or "I came out of the womb singing" (!!???!!!)? Well, I'm not saying I always wanted to work in internal communicatio...
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You get to be data-driven and creative, developing all kinds of skills as you go

I chose Internal Communication in 2017. I was attending the second semester of my Master's. At the time, I knew I was attracted by Corporate Communication, but I felt like something was missing. Somehow, even after four years of classes and seminars, Internal Communication never quite showed up on my radar. A shame, really (looking at you, universi...
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  • 24th September 2021
    Over 330 internal communication professionals attended the IoIC’s first in person Awards Dinner in two years, on Friday 24th September at The Brewery to celebrate the winners of the IoIC...
  • 7th September 2021
    COVID-19 has triggered a universal re-evaluation of how we work. The 2020 pivot to remote working amplified a range of trends that had already begun to reshape 21st century business. The...
  • 19th August 2021
    The 2021 FEIEA Grand Prix awards are now open, celebrating more than 60 years of the best in European internal communications at a time when IC is more valued than ever. The IoIC is one of eight...
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