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Why you might need to change your internal communication strategy in a post-pandemic world

If nothing else, 2020 was a source of massive communication shifts among businesses of all industries. To meet the needs of rapid virtual changes, companies have had to adopt new internal communication strategies, ranging from hiring processes to various day-to-day operations.

As the dust begins to settle somewhat, it is necessary for businesses to continually examine their internal communication strategies to ensure they have the greatest effect.

Exploring communications shifts

The first step in updating your internal communication strategy is to explore changes and trends in your larger economic sector. During these strange times, businesses are rethinking communication to provide better incentives and streamline efficiency. As a result, they're finding ways to thrive even in the pandemic economy.

Stagecoach, for example, instituted an employee-facing mobile application to reach out to its 30,000 employees within the organization. Within the first week, 84% of employees made use of the app, and the business saw a corresponding increase in employee satisfaction.

This demonstrates how expanding the potential of your communication processes through modern technology can be a big win for businesses. Prepare for the future of business now by embracing the technology of the times and using it to implement improved communication practices across the board.

Right now, trending communication shifts include:

  • widespread adoption of team messaging platforms and workflow organisation tools
  • full integration of workflow processes into a digital platform with cloud functionality
  • use of AI to patrol, categorise and improve data storage processes.

But integrating these tools in internal communications changes requires thorough planning to ensure a set of best practices are followed. Maximise the productivity of your communication processes by adhering to the following considerations.

Making productive changes

Implementing changes to your internal communication strategy is never an easy task. The act itself requires effective communication in order to minimise employee challenges and increase efficiency. Without a strategy in place for making productive changes, you'll experience a steep learning curve in your new policies.

Fortunately, effective communication can be much less challenging if you follow this set of best practices:

1. Focus on clear, concise communication

For any project manager, crafting a communication approach that encourages understanding and engagement is the ultimate goal of the job. With about 90% of project management based around communication, improving clarity with a focus on three key "W"s can help: the "who", "what" and "when" surrounding your new communication policies to improve your approach.

2. Adopt helpful communication platforms

As the world adapts to remote work, the use of technological communication platforms is more vital than ever. Choosing the right tools and strategies can make changing your internal communications strategy a simple and effective process. From Asana to Zoom, software applications are available that can keep your team on the same page. Find the tools that work best for your organisation.

3. Maintain an environment of inclusivity and transparency
Nothing bars your ability to effectively communicate quite like an exclusive or prejudiced attitude. Exhibiting these negative behaviours can immediately make members of your team feel uncomfortable in expressing their invaluable feedback. Thoroughly examine your own biases and implement accessibility into all your communication processes. This includes adding caption options to video content and ensuring that your content represents the people that work with you.

4. Invite and encourage feedback
Communication is never a one-way street. Ensure that your approach to internal communication allows for questions, comments and feedback – ensure employees feel heard. This will also increase your ability to innovate through a greater pool of creative talent.

With these tools and tips, your internal communication strategy can be streamlined for greater employee success. Even among smaller businesses, the cost of miscommunication can be significant. The right communications approach can mean massive savings.

At the same time, however, don't fix what isn't broken. Implementing communication changes will undoubtedly be an expensive investment. First, learn to recognise where change is most needed.

Recognising the need for change

The best way to streamline your communications for success is to begin gathering and analysing data. This can come in the form of employee surveys, productivity-measuring metrics gathered from various data platforms, or even Internet of Things (IoT) devices that monitor business processes. Data is an effective driver for making all kinds of decisions because it gives us the hard facts regarding what is happening in a business. Then, data analysts can generate a narrative from that data to better communicate the need for change throughout a company.

Examine your own data comparative to your goals and your competitors to determine areas of improvement. Streamlined communication can enhance just about any process. Now, with the help of data cloud services, IoT monitoring systems and so much more, technology increasingly illustrates the need for change. 

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