I chose Internal Communication in 2017.

I was attending the second semester of my Master's. At the time, I knew I was attracted by Corporate Communication, but I felt like something was missing.

Somehow, even after four years of classes and seminars, Internal Communication never quite showed up on my radar. A shame, really (looking at you, university programme coordinators).

In January of that year, we had to start shopping for thesis topics and supervisors. Without a specific topic in mind, I approached the professor I knew was the perfect fit for a corporate comms-focused thesis.

As it turns out, a consulting giant had just approached her – they were looking for a student who'd join them for a few months to look at their internal foundation and study the crossroads between corporate volunteering, internal communications, and employee engagement.

I immediately jumped at the idea. Sure, I didn't know much about all that, but I wasn't going to say no to the opportunity to get paid to write my thesis. And when you're a broke 23-year-old student a thousand and some kilometers from home, that's a good enough reason to do a lot of things.

Looking back, I'm so glad I said yes. As I read one academic article after the other, I knew this was something I wasn't ready to say goodbye to at the end of those three months.

Why? Internal Communication adds the element I soon realised was missing: people.

It's all about people – getting to know them, building positive relationships with and among them and, ultimately, making them excited about logging onto their laptop every day.

As the daughter of two loving parents who never got any joy out of their 9-5 admin jobs in toxic environments, I've seen how lack of engagement can impact a person, especially after decades.

As an Internal Communication professional, I get the wonderful opportunity to help make that type of experience a thing of the past.

For me, that is everything.

The job is not about sending emails – it's about empathy and creating meaningful connections. By getting to know others and putting yourself in their shoes, you can make people feel connected to the company's mission, to the leadership team, to their manager and, most importantly, to one another.

You get to make them feel appreciated and understood, to give meaning to their day-to-day, to help them build stronger relationships with their peers and feel like they belong.

How do you do that? Well, that's the other fun thing. That's up to you to find out. It can be anything from interviews, content series, and videos, to internal programs, talks, and parties – you name it, as long as it fits your comms strategy.

You get to be data-driven and creative, developing all kinds of skills as you go: project and event management, copywriting and editing, crisis and change management, graphic design and art direction – the list goes on. Most importantly, you spend five days of your week doing something worthwhile.

That's why #IChoseIC back then and why, three years and some on, I continue to choose IC every day.