About Us


Professional Development

Knowledge Hub




As the only professional body dedicated to internal communication in the UK, we exist to help organisations and people succeed through promoting internal communication of the highest standard.

The day after the Brexit vote employees at Imperial Tobacco – like many others around the UK and Europe - were concerned about what it would mean. As group head of internal communications, Colin Archer says his first job was to reassure them and support confidence while demonstrating commitment to the company’s international workforce.

“People wanted to know ‘What does this mean for me?’,” he says. “We heard questions like ‘I work in Bristol but I’m a French’, or ‘If I’m working in Germany but originally from the UK, what does it mean?’
“Some of the questions have been practical, like if there’s a need to, will Imperial provide support for us to get visas to work in Europe? Or get EU citizens visas to work in the UK? Immediate pragmatic questions.
“Clearly we don’t know what the situation is going to be, so our answer has been that we are an international organisation which works across the globe and we’re very experienced at getting visas around the world.”
The steps to reassure people included an email message to all employees from the CFO and a town hall meeting with the CEO and Executive, where most of the Q&A session was taken up with Brexit issues.
“Effectively, we were saying ‘We don’t know what it means yet; it will take time’. But we stated that we would support any employees who might be affected, even though we don’t know yet what effect that might be.”
Imperial Tobacco operates across 64 countries, but at its Bristol HQ Colin says there was a sense of disbelief and shock at the Brexit result – especially for employees of European origin.
“It’s settled as the political landscape has settled, and our initial reassurance seems to have worked for our people,” he says. “Because we operate globally, we can honestly say to workers that we are experienced in supporting international mobility and we’ll be just as committed to helping EU and UK workers if it comes to that.”
Imperial Tobacco had issued communication before the Brexit vote, stating that the company view was in favour of Remain. 
“Our international operation means the fundamental principles of the EU have been very important to us,”says Colin, who is regional director for IoIC South West, “the freedom of movement of goods and services, capital and labour have given certainty around our planning and a stable business environment.” 
“As Imperial moves forward we’re confident we can succeed because of our unique culture; we support our people in being confident that whatever the environment we can win in it and the overall rise in our share price since the referendum has certainly assisted in sustaining that viewpoint.”
    Voice Online 24th September 2021 Let’s Talk About ItBy Paul L. MarcianoNo matter the organisation or the industry, internal communication specialists partner with human resources professionals to uplift the people experience of its employees.Let’s Talk About It by Dr. Paul Marciano is a timely examination....
Internal Comms Insights IoIC Events 22nd September 2021
Continued Professional Development (CPD) is something I've very passionate about, and I frequently see social media messages from people struggling with limited budgets. In September 2021, I hosted th...
  • IoIC National Awards 2021 - The Winners
    Latest News 24th September 2021
    Over 330 internal communication professionals attended the IoIC’s first in person Awards Dinner in two years, on Friday 24th September at The Brewery to celebrate the winners of...
Resources & Guides
Join today
Access leading professional development programmes, exclusive content, events and networking opportunities
Renew membership
Renew today and continue to demonstrate your commitment to best practice internal communication
Group membership
Provide your team with the very best in professional development, knowledge and networking
Subscribe to Voice Mail
Invalid Input
Invalid Input
Invalid Input
Not a member? Subscribe to IoIC news & updates
Invalid Input
Invalid Input
Invalid Input

Latest Jobs

Our Sponsors

Room Booking

Thanks for staying with us! Please fill out the form below and our staff will be in contact with your shortly. The see all of our room options please visit the link below.
See All Rooms