Working in internal communication today
It’s never been a more exciting time to work in internal communication.Technical skills, such as writing and editing remain hugely important; alongside specialist roles such as intranet management; and broader ranging internal communication management positions.
Digital technology developments have resulted in changing behaviours in the workplace, and have brought internal communicators centre stage in helping to ensure that social collaboration works effectively for businesses and their employees.
Increasing awareness of the importance of high levels of employee engagement to sustained business success has brought greater recognition of the value of internal communication as a specialist discipline. We are seeing more dedicated senior IC roles, and greater reliance by organisational leaders on internal communication professionals as trusted advisors.
Some roles might major on change management, or helping staff to understand IT. It’s now quite common for IC practitioners to act as business partners for particular departments, helping them to communicate as effectively as possible with their internal audiences.
Skilled internal communicators are in demand for in-house roles in the public and private sectors, and also for consultancy work.