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Is IC For You?

Is internal communication for you?

People enter internal communication from all sorts of backgrounds and organisations are increasingly seeking a diverse range of knowledge and skills to fill their internal communication needs. 

The right combination of skills and knowledge will vary, dependent on the sector, specific role requirements and whether particular specialist or management capabilities are required. However, certain core characteristics and behaviours will stand you in good stead in an internal communication career and help you to perform well whatever the circumstances.


A career in internal communication will suit you if: 
  • You're able to build strong, trusting relationships with a diverse group of people
  • You have a creative flair which enables you to take ordinary messages and create engaging stories
  • You're interested in psychology or neuroscience and the various factors which influence the ways in which people behave or interpret information
  • You have good emotional intelligence and are empathetic towards others' feelings and circumstances
  • You're keen on gaining a well-rounded understanding of the organisation that you work for and an ability to shape working environments
  • You're organised and able to take an idea and translate it into an actionable plan.

To find out more about the knowlegde, skills and behaviours required for a successful career in internal communication, download the IoIC's profession map and competency framework

You can also download the IC Career Guide.

  • 15th July 2021
    Head of internal communications at the British Heart Foundation Zoe Shaughnessy achieved a professional milestone when she became a Fellow in 2021. In this interview, she discusses why becoming...
  • 7th July 2021
    We are delighted to announce the shortlist for the IoIC National Awards 2021.  #IoICAwards21 It’s the moment you’ve been waiting for; the shortlist for the 2021 IoIC Awards has been...
  • 6th July 2021
    Dan Smith, head of employee communication and engagement at Govia Thameslink Railway Limited (GTR), received a Fellowship from IoIC in 2021. In this Q&A, he shares what it means to...

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