Your Career Path

There are around 25,000 dedicated internal communication professionals working in the private sector in the UK and an estimated 20,000 more in IC-related roles - and it's growing all the time. 

While no two career paths in internal communication will look quite the same, here's an idea of where practitioners tend to operate and the typical career journey they might undertake. 

In-house. Working in-house for an organisation, the IC team may be a standalone function or part of a wider corporate communications, marketing, or HR function. 

Agency. Internal communicators working for an agency pitch ideas to a business in the hope of winning a contract to work for them. This could be in the form of a one-off project, such as a campaign, or a long-term agreement for a regular piece of work such as the production of a company magazine. 

Freelance. Freelance internal communicators work for themselves and promote their skills to find temporary or interim work for organisations that need additional support.


Internal communication roles


Typical responsibilities
Internal Communication Assistant   
  • Editing content for internal messages
  • Sharing internal news via various channels
  • Supporting senior members of the team with tactical activities
Internal Communication Executive    
  • Planning and producing content to deliver internal messages
  • Managing various channels to deliver internal messages
  • Supporting strategic initiatives
Internal Communication Manager    
  • Planning internal communication activities and initiatives
  • Building relationships with senior stakeholders in the organisation
  • Supporting change and transformation programmes
Senior Internal Communication Manager    
  • Supporting the development of the internal communication strategy
  • Partnering with business functions
  • Ensuring the alignment of internal and external communication
Head of Internal Communication    
  • Developing and driving the internal communication strategy
  • Managing the internal communication function
  • Supporting the senior leadership team 


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