We know there are now lots of people working in internal communication. IoIC’s own research shows there are at least 45,000 people working in-house in the private sector alone.
Jobs will have a different character dependent on the size of the organisation and the sector – private, public or not-for-profit. You could find yourself working in a large communication department, or as a one-person-band looking after all aspects of internal communication. You could be focused entirely on internal communication, or working on external communication activities too.
Working in a consultancy or agency will be a different type of experience again, because you may find yourself servicing a number of completely different clients.
Different levels of experience
IoIC’s accreditation matrix, designed to identify different knowledge, skills and experience requirements – and therefore development needs – at particular career stages, contains three broad levels of experience:
Level 1: Usually fairly recent entrant to internal communication. Working as an assistant or junior team member. Supporting colleagues in the delivery of communication campaigns. Exposure to a variety of channels and techniques. Basic news and feature writing for a variety of channels
Level 2: Managing communication channels, developing campaigns, organising and running events, conducting small-scale research, working with a number of colleagues/stakeholders and within a team
Level 3: Supporting strategy implementation at Board-level. Planning and implementing long-term communications programmes concerning a variety of issues e.g. rebranding, values, behaviour restructuring; working on projects at times of crisis/change; developing new channels; commissioning and reviewing research; managing suppliers