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Crisis Communications: Virtual Learning

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Event Starts
10:00 am on 12th Jul 2021
Event Ends
12:00 pm on 19th Jul 2021
Standard Price
£350.00 + VAT
Members Price
£280.00 + VAT

Liz Havern



Bad things can happen to good organisations, but many tend to repeat the same errors when a crisis occurs, both with internal and external communication. This suggests there is an ongoing need for crisis management and organisational development. This is characterised by the strengthening of an organisation’s capacity to cope with sudden events requiring a swift response and with lasting changes caused by something unexpectedly going wrong. It can take decades to build reputation and five minutes to lose it, so knowing how to minimise damage is imperative in the Crisis Planning, Acute Crisis Response and Crisis Aftermath stages.

This virtual learning course, delivered over three live sessions with opportunities for delegates to support and learn from one another in between, will equip internal communicators with the skills and knowledge to create a crisis plan, communicate effectively with internal and external audiences during a crisis, and rebuild their organisational reputation, whilst motivating their teams to adapt to changed organisational goals and values. 


Learning objectives

By the end of the course, deleagtes will be able to:

Part One: Making a Crisis Plan

  • Structure a crisis communications plan
  • Establish crisis communications team
  • Craft internal and external key messages/statements
  • Manage online reputation to minimise damage

Part Two: Acute Crisis Response

  • Effectively brief staff and stakeholders
  • Implement internal communication protocols and procedures
  • Refine internal emergency notification systems
  • Control interviews with the media

Part Three: Rebuilding Reputation

  • Conduct a post crisis review briefing and write a crisis summary
  • Measure the impact of a crisis and take preventive measures
  • Implement organisational change by reviewing and adjusting goals
  • Manage employees through a period of intense change


The course will cover

Part One: Making a Crisis Plan (12th July, 10:00 - 12:00)

  • Understand practically how to structure crisis communication plans and assign team roles and functions
  • Prioritise the selection and nuancing of key messages and statements for internal and external audiences
  • Decide the most effective internal communication and notification channels
  • Using social media as a damage limitation tool

Part Two: Acute Crisis Response (15th July, 10:00 - 12:00)

  • Importance of ensuring compliance with crisis communication protocols and procedures
  • Refining internal emergency systems and communication channels
  • Engaging effectively with staff during briefing updates and the media during interviews
  • Practise dealing with difficult questions from internal and external audiences

Part Three: Rebuilding Reputation (19th July, 10:00 - 12:00)

  • Retaining the support of staff, stakeholders and customers, all those who matter most
  • Motivate staff to be ambassadors to advocate for the organisation and take back its reputation
  • Re-engage stakeholders and maximise their support to rebuild, change goals and values for future success and growth


Additional benefits 

Additional benefits include:

  • Pre and post course access to Canvas, the IoIC's online learning environment, where they will find all course materials and be able to engage with their fellow participants
  • The opportunity to try things out in the workplace before coming back together as a group for discussions and feedback
  • A network of like-minded professionals to connect with and learn from


Please note that we use Zoom and Canvas: The Learning Management Platform for our online courses. Please ensure that you are able to access these systems where you are based before booking your place.


Who should attend?

This Crisis Communications course aligns to the Strategy, Planning and Business Acumen and Creating and Curating Content and Conversation areas of the IoIC profession map and us more suitable for internal communication professionals and others who have responsibility for internal messaging, notification channels and change management.


About the trainer

Liz Havern is an international management and communications consultant and trainer and a radio and TV professional with more than 30 years of broadcast and global news agency experience. She is a specialist in promoting communications, managerial and journalistic best practice, an experienced trainer and a qualified workplace mediator with extensive client-facing skills. Liz has expertise in crisis communications, business development, change management, interim management and performance coaching.

She has worked as a journalist, editorial leader, trainer and senior manager both nationally and internationally for Thomson Reuters, the BBC and in the corporate, private, public and non-profit sectors.


Please note our training terms and conditions before booking your place.

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